Blog

the Hoodie with a capital H
Attention, small revolution. For those of us who have always sung the praises of formal style, working on a hooded sweatshirt may seem surprising. Nevertheless, it seemed important for us...

The men's coat according to Hast
Is a fall-winter collection just a fall-winter collection without coats ? The answer is no, but there is no question of leaving our values in the locker room to add...

Tie and Pocket Square: The Complete Guide
A curiosity of curiosities, the tie has accompanied men for centuries without any apparent use. It does not keep you warm, is not particularly practical, does not protect you from...

Formal Passion
The Balance or Nothing Far from being insignificant, the pursuit of a style is an adventure. A quest. A journey. It is not frivolity that animates it, much less vanity,...

Flannel, softness and glory
Love at first sight Is it even possible not to love it? Soft and thick, warm and comforting, generous and consistent, flannel is one of those fabrics that offer a...

Urban elegance of cargo pants
In the world of contemporary men's fashion, cargo pants have established themselves as a must-have, challenging the age-old reign of jeans. At Hast, we have embarked on an exploration of...

The T-shirt guide
It was July 1919 when publisher Maxwell Perkins agreed to publish the first novel by a certain Francis Scott Fitzgerald. The Other Side of Paradise appeared a few months later...

Legion of Honor for the officer collar
In praise of a pass that does nothing like the others Sometimes exotic, often intimidating and always remarkable, the officer collar is one of those oddities that only the male...

New Fall-Winter 2023 Collection
Guided by a timeless aesthetic, this new collection invites you to explore two destinations steeped in a fascinating past. Here, the very essence of the places transcends; noble tones and...

The Oxford shirt, the 8th wonder of the world.
Who said perfection doesn't exist? Attention, monument. The piece we present to you today is not only one of the first we produced at Hast; it also counts (and above...

Upcycling, or the art of making something new o...
Upcycling at Hast: common sense in the service of responsibility On an international scale, the impact of the textile industry constitutes a social, health and environmental tragedy. Behind this disaster?...

The flip side of our 'Honest Everyday' signature
More than a motto, a state of mind At Hast, honesty is a cornerstone value. A guiding principle. Since 2012, it has structured both our wardrobe, the way we build...

Denim and chambray, crossed destinies
In the realm of legendary fabrics, denim and chambray are kings. For Hast, whose quest for the finest materials has continued since 2012, these two fabrics are among the richest...

Garment dye and no dye at Hast
At Hast, we strive to reinvent the classic men's wardrobe by focusing on accuracy and honesty . Since 2012, our mission has been as simple as it is demanding: to...

The jacket guide
What is the origin of the men's jacket? Its history? Its evolution? If the jacket seems to have been escorting men since the dawn of time, it has only been...

Linen, the flower of eco-responsible fibers
In addition to its 3,240 wines and 400 cheeses, there is another French pride that the whole world envies us: linen . An annual plant about a meter high, flax...

The guide to our raw materials
Art and material. At Hast, the whole team is crazy about clothes. Foodies? Let's say gourmets. Because in the wardrobe as in the kitchen, a good recipe is nothing without...