Journal
An autumn in velvet
Once the preserve of royalty and intimate salons, velvet returns to grace our contemporary wardrobes. But forget grandmother’s dusty armchair: here, the fabric comes into its own, modernised and catching...
The sleeveless gilet by Hast: balanced warmth, ...
A well-curated wardrobe is much like a five-star hotel: it should offer immediate comfort and impeccable service, without ever overdoing it. Our new sleeveless gilets live up to the very...
The full denim look: a bold comeback
We all have iconic images of the total denim look in mind: a slightly rebellious aesthetic, often tied to a bygone era. Yet far from mere nostalgia, this style returns...
The Hast Hotel: your stay begins here
A hushed lobby, a key on the counter, a silhouette disappearing down a hidden corridor…… This autumn, we invite you to step through the doors of the Hast Hotel.Not a...
Transitional jackets
The transitional season is that suspended moment when we move between the last cool spells and the first glimmers of sunshine. Discover the autumn-winter 2025 collection, where our new pieces...
How do you clean a coloured shirt collar withou...
Why does a shirt collar get dirty so quickly? The collar is one of the most exposed areas of a shirt. It constantly rubs against the skin of the neck,...
Back-to-work essentials: how to prepare your wa...
Summer is still in full swing, but the return to work is on the horizon. The days are growing shorter and the desire for a fresh start is beginning to...
The different men's trouser fits
When it comes to menswear, choosing the right trouser fit is a true style statement. Whether straight, relaxed or chino, each fit defines a silhouette and suits a specific build....
5 ways to wear a shirt in summer
Is summer set to be sweltering? Far from a setback, it is the perfect occasion to appreciate the effortless elegance of the shirt. Tailored from the right fabrics in the...
Summer essentials to pack
Summer has arrived, bringing with it the desire to slow down, travel light, and dress well without overdoing it. Whether you are heading off for a long weekend on the...
Essentials for a summer menswear wardrobe
5 essentials for a summer menswear wardrobe The heat rises, the days stretch out, and outfits become lighter. Summer is the perfect season to keep things simple without compromising on...
Ripstop: squared strength
Among the exceptional fabrics we have been bringing into your everyday wardrobe since 2012, today we shine a spotlight on ripstop. A marvel of performance and ingenuity, ripstop has one foot...
How to care for linen clothes?
Linen is the ideal fabric for summer — light, breathable and naturally elegant. At HAST, we value this fibre for its authenticity and its ability to move through the seasons...
The science of summer casualwear
The science of summer casualwear As everyone knows, elegance seems to dissolve in the summer heat. And with good reason: when the thermometer turns red, we are more likely to...
Her Majesty: the blue shirt
The eternal rival of its white counterpart, the blue shirt holds a special place in the men's wardrobe. To challenge the queen's monopoly on elegance, it now wins over more...
Men's short-sleeved shirts and shorts for summer
Because a heatwave should never be an excuse to compromise on style. At Hast, we believe a summer wardrobe must be as desirable as it is durable—and above all, that...