Blog
The flip side of our 'Honest Everyday' signature
More than a motto, a state of mind At Hast, honesty is a cornerstone value. A guiding principle. Since 2012, it has structured both our wardrobe, the way we build...
Denim and chambray, crossed destinies
In the realm of legendary fabrics, denim and chambray are kings. For Hast, whose quest for the finest materials has continued since 2012, these two fabrics are among the richest...
Garment dye and no dye at Hast
At Hast, we strive to reinvent the classic men's wardrobe by focusing on accuracy and honesty . Since 2012, our mission has been as simple as it is demanding: to...
The jacket guide
What is the origin of the men's jacket? Its history? Its evolution? If the jacket seems to have been escorting men since the dawn of time, it has only been...
Linen, the flower of eco-responsible fibers
In addition to its 3,240 wines and 400 cheeses, there is another French pride that the whole world envies us: linen . An annual plant about a meter high, flax...
The guide to our raw materials
Art and material. At Hast, the whole team is crazy about clothes. Foodies? Let's say gourmets. Because in the wardrobe as in the kitchen, a good recipe is nothing without...
Responsible swimwear according to Hast
Hast and the Swimsuit Dilemma At Hast, we are rewriting the history of men's fashion by offering the modern man a simple and demanding vision of clothing. By bringing together...
How to wear pleated trousers for men ?
Pleated trousers are a timeless classic in the men's wardrobe. Known for their elegant and structured appearance, with folds under the waist providing additional comfort due to the extra fabric....
The art of spending the summer in pants
So, putting on pants in summer would be risky? At Hast, we don't believe it, and we intend to prove it. Style, cut, material, fabric, we will see in this...
Our advice for identifying a quality t-shirt
Of the 100 billion items of clothing sold worldwide each year, these are T-shirts that climb to the top of the podium. Produced in hundreds of millions of copies every...
What to wear with beige pants?
What to wear with beige pants? The question arises all the more as many of us, out of habit, have long preferred jeans. However, beige pants have by no means...
Difference between a fast fashion shirt and a q...
In the fashion world, it’s essential to understand the difference between a fast fashion shirt and a quality shirt. These two types of shirts may seem similar at first glance,...
The 10 essential items of clothing for a men's ...
In the world of menswear, there are certain pieces that are considered must-haves. These versatile pieces form the foundation of any well-rounded wardrobe. In this article, we will explore the...
Your most beautiful memories are dressed today
This time, here we are: it is time to declare open the great season of ceremonies . Weddings, of course, but also baptisms, festivals, bachelor parties, birthdays and other garden...
Armor-lux
Hast, the shirt expert, and Armor-lux, the iconic sailor's shirt brand and knitwear specialist, are combining their expertise and launching a capsule collection based on a natural material: linen. Ode...
How to wear a white shirt?
How to wear a white men's shirt properly. On September 10, 2012, Hast sold his very first piece. Which one? We'll give you a thousand guesses: an elegant white poplin...
Spring-Summer 2023 Collection
Love of clothes, and so much more. Since the very beginning, we have symmetrically cultivated a taste for elegance and a certain idea of Beauty. Incorporated into each piece, this...