Journal
Nothing Is Impossible
When we launched Hast, fashion industry insiders told us: “You won't survive on those margins; your business model just doesn't work. How can a shirt crafted entirely in Europe, costing...
Hast raises €0M
Hast raises €0M to keep offering accessible luxury menswear, with ambition but without pressure—except the kind that comes from our customers! Since the creation of the Hast brand nearly six...
The recipe for a beautiful shirt
"The recipe for a beautiful shirt" Understanding the shirt through the lens of a pizza: that is the challenge we set ourselves for Pitti Uomo, to show that elegance can...
Collar stays, the secret weapon of a 007 collar
Every time you watch James Bond, you ask yourself the same question: with so much action and adventure, how does James keep his shirt collars in perfect condition, while after...
Everything you need to know about collar stays
Perhaps you have never heard of collar stays, those small strips inserted into a shirt collar. No matter: we are going to explain everything here. The origin of the word...
Choosing the right shirt for your wedding!
If you are not part of the British royal family and are getting married soon, rest assured! With all the flashes from your guests’ cameras and smartphones, you will inevitably...
The origins of the brand!
Transparency Before creating Hast, we knew nothing about what lay behind a shirt, nor its origin, nor the manufacturing conditions. There was little explanation, little education. And it is true...
When should you really wear a shirt?
Perhaps you wear a shirt whenever you feel like it, simply because you fancied it that morning. However, there are moments in life when wearing a shirt is hardly a...
Our fondest memories with you
We had been waiting for it for so long… The sun has finally settled in, bringing a welcome wave of warmth and good spirits to our offices. So that day,...
Shirts and seasons: which fabrics to wear and how?
A true symbol of masculine elegance, the shirt is one of the essential components of the modern man's wardrobe. Whether worn traditionally in a work outfit with a suit or...