Journal
Casual or formal? Both!
You have been asking for it for a while, and we are proud to introduce a brand-new range. At the crossroads of shirting, between formal and relaxed styles, four new...
Black Friday: Friday or reckless consumption...
BLACK FRIDAY, literal translation: BLACK FRIDAY. But who came up with this idea? In recent years, Black Friday has gained growing traction in France. A commercial event from the United...
Our gloves, crafted in Naples
When founding Hast, we chose to specialise in shirts, one of the oldest garments and an essential for every man. The desire to give you access to long-lasting pieces and...
Flannel, our favourite fabric for winter
A shirt for every season. While linen is the natural choice for the heat of summer, in winter we readily turn to thicker, comforting fabrics like flannel. What is flannel?...
The shrinkage rate
Whether in fashion or other fields, some topics are rarely discussed, often due to a lack of educational explanation and because they are not seen as commercial selling points. On...
Our first boxer shorts
Hast is celebrating its 6th anniversary. Six years that have allowed us to experiment, learn and evolve. Yet some areas remain complex, such as forecasting orders. Operating like mass-market retailers...
Made in Europe
When creating Hast, we had a simple vision: to offer high-quality products, with fine fabrics and a meticulous eye for finishings, applying lower margins than the current market simply by...
Aliou-Joseph
Behind his very relaxed manner, Aliou-Joseph is a resourceful young man. On the day of the shoot, he tells us he had slept very little after “a small evening with...
Thomas
With his confidence and determination, one easily gives him a few more years. Yet Thomas is only 26. It must be said that this young notary handles social codes with...
Nicolas
Nicolas has a touching sensitivity. This 45-year-old events manager expresses his desire to create and experiment through self-portraits that invite reflection. Nicolas saw posing for Hast as a challenge to...
Maxime
At first glance, Maxime has an almost cold calmness. Yet when he speaks in his deep voice, his blue eyes light up and reveal great generosity. When we met, this...
Johann
What strikes you straight away when meeting Johann is his mischievous gaze. The 39-year-old screenwriter and director has a gift for making any topic fascinating, blending humour and humility. For...
Chapter V: The Five
A few months ago, we reached out to you to represent Hast. Driven as much by a desire for change as by natural intuition, this project was the logical step...
How to choose the right tie?
The tie holds a special place in the men's wardrobe. It is undoubtedly the most important piece in a man's wardrobe that does not serve to cover part of the...
The absolute power of the white shirt
More than a classic: an essential. An iconic piece continually reinvented, it is the blank canvas on which to paint one's own style. A closer look at an essential, universal...
How to care for your shirts on holiday?
In summer, everything is riskier. Whether you are the type to venture into the depths of the Amazon rainforest (well dressed in your Hast shirt) or prefer the thrills of...
Band collar and Mao collar, modern elegance
You have probably heard of the Mao collar, made famous by the former statesman Mao Zedong. On the other hand, you might be less familiar with the band collar, which...