Journal
Made in Europe
When creating Hast, we had a simple vision: to offer high-quality products, with fine fabrics and a meticulous eye for finishings, applying lower margins than the current market simply by...
Aliou-Joseph
Behind his very relaxed manner, Aliou-Joseph is a resourceful young man. On the day of the shoot, he tells us he had slept very little after “a small evening with...
Thomas
With his confidence and determination, one easily gives him a few more years. Yet Thomas is only 26. It must be said that this young notary handles social codes with...
Nicolas
Nicolas has a touching sensitivity. This 45-year-old events manager expresses his desire to create and experiment through self-portraits that invite reflection. Nicolas saw posing for Hast as a challenge to...
Maxime
At first glance, Maxime has an almost cold calmness. Yet when he speaks in his deep voice, his blue eyes light up and reveal great generosity. When we met, this...
Johann
What strikes you straight away when meeting Johann is his mischievous gaze. The 39-year-old screenwriter and director has a gift for making any topic fascinating, blending humour and humility. For...
Chapter V: The Five
A few months ago, we reached out to you to represent Hast. Driven as much by a desire for change as by natural intuition, this project was the logical step...
How to choose the right tie?
The tie holds a special place in the men's wardrobe. It is undoubtedly the most important piece in a man's wardrobe that does not serve to cover part of the...
The absolute power of the white shirt
More than a classic: an essential. An iconic piece continually reinvented, it is the blank canvas on which to paint one's own style. A closer look at an essential, universal...
How to care for your shirts on holiday?
In summer, everything is riskier. Whether you are the type to venture into the depths of the Amazon rainforest (well dressed in your Hast shirt) or prefer the thrills of...
Band collar and Mao collar, modern elegance
You have probably heard of the Mao collar, made famous by the former statesman Mao Zedong. On the other hand, you might be less familiar with the band collar, which...
Nothing Is Impossible
When we launched Hast, fashion industry insiders told us: “You won't survive on those margins; your business model just doesn't work. How can a shirt crafted entirely in Europe, costing...
Hast raises €0M
Hast raises €0M to keep offering accessible luxury menswear, with ambition but without pressure—except the kind that comes from our customers! Since the creation of the Hast brand nearly six...
The recipe for a beautiful shirt
"The recipe for a beautiful shirt" Understanding the shirt through the lens of a pizza: that is the challenge we set ourselves for Pitti Uomo, to show that elegance can...
Collar stays, the secret weapon of a 007 collar
Every time you watch James Bond, you ask yourself the same question: with so much action and adventure, how does James keep his shirt collars in perfect condition, while after...
Everything you need to know about collar stays
Perhaps you have never heard of collar stays, those small strips inserted into a shirt collar. No matter: we are going to explain everything here. The origin of the word...
Choosing the right shirt for your wedding!
If you are not part of the British royal family and are getting married soon, rest assured! With all the flashes from your guests’ cameras and smartphones, you will inevitably...