A few months ago, we reached out to you to represent Hast. Driven as much by a desire for change as by natural intuition, this project was the logical step in our vision: remaining accessible and transparent.
We chose to invite our entire community to take part, as those who appreciate and support the brand are, in our eyes, the best placed to embody it. After countless messages of encouragement, support and curiosity, five customers were drawn at random from the participants. Five individuals who represent us today.
An initial meeting with our team was first held in-store to discuss the project and how it would unfold. We met Johann, Maxime, Thomas, Nicolas and Aliou-Joseph. Meeting them was fascinating for us, not only for the human adventure it represented, but also for their candour and their perspective on Hast. And we are delighted to have seen that, although very different, they were united by our values, each sharing our philosophy in his own way.
We then arranged to meet them on 18 July at The Hoxton to shoot the AW18-19 campaign together.
A special day, a new experience for us, which almost reminded us of our very first shoots: a relaxed, straightforward atmosphere, with encounters that left a lasting impression on each of us.