At first glance, Maxime has an almost cold calmness. Yet when he speaks in his deep voice, his blue eyes light up and reveal great generosity. When we met, this 29-year-old financial auditor proved to be a pragmatic, thoughtful man, without excess.
Could you introduce yourself?
My name is Maxime, I am 29 years old and I live in Paris.
What line of work are you in?
I am a financial analyst.
I imagine you work in shirts, then?
Indeed, for my work, a suit and tie are required, but it is something I quite enjoy. At weekends, I love wearing shirts. I choose them rather casual to feel more comfortable and, above all, to vary the materials and colours a little more! Away from the office, I can allow myself more freedom, even if I remain fairly classic.

How did you discover Hast?
So Hast, if I remember correctly, I have been a customer for 2-3 years. I discovered the brand through social , Facebook I think.
What do you like about Hast?
The first thing I liked when I discovered the brand was the world of the website. I imtely saw myself in the photographs. At the time, you featured people whose personality or journey inspired you; I thought it was great not to use models like other brands.
I was then quite taken with the shop on Rue d’Aboukir; it has a homely atmosphere where you feel at ease.
And of course, when it comes to the products, I was not disappointed: the quality of the shirts is impeccable and fairly priced. Like many people, I imagine, I care about the quality of the product I buy.

Why did you want to take part in the shoot?
When I received the invitation email to take part in the next campaign, I thought it was a really nice idea! It was quite easy to take part, so I sent an email. And I was lucky enough to be selected at random!
How did you experience the day?
It was a brilliant experience!
Any final words?
I think you have done a great job since the brand’s early days. You can feel the work and commitment behind it, and I am convinced that all your customers are extremely satisfied!