Journal
How to wear a denim shirt: our guide
Wearing a denim shirt is almost always a good idea. Elvis Presley, Marvin Gaye and Bob Marley certainly thought so, each immortalising this timeless piece in their own way. And...
How should you care for your shirt?
A well-cared-for shirt is a shirt that stands the test of time and retains its impeccable appearance. Washing, drying, ironing or folding: here are our tips for keeping your Hast...
Gay Talese and the Tailoring Art
Nearly every morning of the year, an 88-year-old man wearing a felt hat and dressed in an elegant Italian-made suit leaves the townhouse he occupies on New York's chic Upper...
Cyril Neves, the brilliant founder of Les Petit...
It has become a tradition in recent years: whenever the January sales arrive, the Hast team launches an initiative focused on taking care of yourself and your wardrobe rather than...
The sales are nonsense!
Rather than talking about 30 or 40% off, we prefer to talk about 30 or 40 degrees, to care for your garments properly. Sales as a retail practice to clear...
2019: in review
Here we are. If 2018 set things in motion at Hast, 2019 proved even more decisive, marked by deep reflection on how we want to evolve. We asked ourselves many...
What if celebrations rhymed with elegance once ...
Has the age of elegance passed? Are the evenings when we really dressed up over? Who said casual had become the norm? Of course, it is not about wearing a...
What Lies Behind Black Friday
Crossed-out prices, enticing deals, must-have bargains… Once an exception, promotional pricing now feels like the norm. And unfortunately, that is far from just an impression. While sales were originally intended...
Discover our compostable packaging!
Before diving into this article, try a quick test. Look back over your day, or simply glance around you: how many single-use plastic items surround you? Since its invention in...
The Conscious Collection
As we have grown, our commitment to the environment has deepened and evolved: how can we do better, become an even more responsible brand, and genuinely reshape the codes of...
Honest and sustainable trend
Our craft? Creating fine clothing, offered at fair prices and made in skilled workshops with exemplary working conditions. But if we can be more respectful of the environment at the...
How to wear a tie (properly)?
It is a more important subject than it might seem. Behind this small piece of fabric lies a symbolic accessory whose sole purpose is pure aesthetics—a touch of sartorial refinement....
Do shirts and moustaches go well together?
Over the past decade, there has been an unprecedented surge in the popularity of beards. The figures speak for themselves: 92% of men aged 25 to 35 now reportedly wear...
Corduroy, the return
An emblematic fabric of nobility and royalty since the Renaissance, popularised during the Industrial Revolution and particularly appreciated by gentleman farmers, corduroy is making a strong comeback. And looks set...
Why should you embrace layering?
There are situations where getting dressed is a particularly delicate exercise! We are thinking, for instance, of a first job interview (white or blue shirt?), a first romantic date (looking...
Can formal and casual styles be mixed?
At a time when men are seeking greater self-expression through clothing, reclaiming the codes often imposed by the world of work in order to reinterpret them, the mixing of styles...
Flannel
A shirt for every season. While linen is particularly suited to the heat of summer, in winter we naturally turn to thicker, more comforting fabrics such as flannel. What is...