Blog
Emanuel Lang, French know-how
We are proud to have worked again with a French company for the development of our linen and cotton seersucker shirt. We had already trusted Velcorex for the velvet of...
Mistral: new spring-summer collection
When it's time to leave behind the routine of everyday life, when it's time to escape to breathe, far from the worries of reality, it's never a bad idea to...
The Japanese washi shirt
The fabric of our shirt was made with paper. The same paper used by Japanese Buddhist monks so that their writings would last for centuries. A material that is still...
The selvedge chambray shirt
On one side, chambray, a light and generous material. On the other, "selvedge", a word that connoisseurs and neophytes alike have on their lips, an implicit guarantee of know-how. We...
Adam Sandler, elegant schmuck in Uncut Gems
Among the thousand and one words that make up New York’s vernacular slang, there is one that, when pronounced, makes the tongue click and the mouth round like a big...
Wearing a denim shirt: our guide
Wearing a denim shirt is almost always a good idea. At least that was the opinion of Elvis Presley, Marvin Gaye and Bob Marley, who all knew how to immortalize...
How to properly maintain your shirt?
A well-maintained shirt is a shirt that lasts over time and retains its impeccable appearance. Washing, drying, ironing or even folding, here are our tips for keeping your Hast shirts...
Gay Talese and the art of tailoring
Almost every morning of the year, an 88-year-old man in a felt hat and a smart Italian-made suit walks out of his mansion on New York’s posh Upper East Side...
Cyril Neves, the brilliant founder of Petits Bi...
It has become a habit in recent years: every time the feverish time of the January sales comes around, the Hast team launches an operation where it is about taking...
Sales are bogus!
Rather than talking about 30 or 40% reduction, we prefer to talk to you about 30 or 40 degrees, to take good care of your clothes. Sales, as a business...
2019: the retrospective
Here we are! If 2018 had initiated some changes at Hast, 2019 was an even more decisive year, with an intense reflection on how we wanted to evolve. We asked...
What if celebration rhymed with elegance again?
Gone are the days of elegance? Gone are the days of formal wear? Who says casual is the norm? Sure, you don't have to wear a tuxedo every day. But...
