As with our shirts, we are committed to developing simple, functional, high-quality garments for the rest of the wardrobe. In 2018, we turned our attention to one of winter's most sought-after pieces: the straight coat. Today, we present our version of this essential, from the choice of natural fabric to the thoughtfully considered finishes.
A word before we begin: the idea behind our development is to offer an alternative to fast fashion, with essential, durable garments and an economically realistic proposition. Choosing to buy less and better must also be made possible. We have been working on it since 2012.
We came to the same conclusion with this piece: it is difficult to find a coat in a truly beautiful fabric, with a responsible approach to both weaving and manufacture, at a price that does not hold us back or make us settle for mediocrity. So we decided to take the plunge!
We wanted an elegant coat, in a timeless classic spirit, that fulfils its primary function: to dress elegantly and keep you warm. For the fabric, we went to Italy, to Tuscany, where the Marini house was established nearly 80 years ago. We chose a superb wool cloth from this renowned Italian supplier.
This is a fairly heavy wool, weighing 700g/mL (equivalent to 470g/m²), with a dense weave that will protect you from wind and rain. Note that whatever its density, wool is a thermoregulating material, ensuring good "breathability" and particular comfort.
We believe that an elegant garment should never restrict the body's movements
While we appreciate the solidity of this piece, and therefore its durability, we have not overlooked style: the fabric is silky, and its deep navy blue catches the light particularly well.
Elegance lies in attitude. And we believe that an elegant garment should never restrict the body's movements. As you will have understood, elegance is freedom. With this idea in mind, we revisited the classic cut and certain details such as the collar, sleeves, pockets and finishes.
The cut is straight, with a knee-covering length made comfortable by a back vent. We often notice that coats are becoming increasingly shorter and, while the argument of contemporary style may be valid, it is important to understand what lies behind it: less length, less fabric, lower cost, lower price. We wanted a coat that keeps us warm and protects us, even if it means adjusting our margins.
We worked extensively on the sleeves, which follow the natural curve of the arm to facilitate movement. But where we made the greatest change compared with what is usually seen is the collar. Often, it is rather narrow and deep, reaching more or less to the solar plexus. We preferred it wider and, above all, higher. This brings genuine modernity while remaining very classic. And keeps your scarf neatly in place.
Our wool coat is a piece beyond words, where reason gives way to emotion and passion, and where craftsmanship can be touched, observed and felt.
In keeping with our collar, a concealed-button placket creates a refined whole. Another small innovation: rather than the traditional 3 buttons, we chose to add one more so that, in bad weather, you can button your coat lower down. The buttons are made from dark natural horn and reinforced with small inner buttons for greater durability.
As with our mid-season jackets, the sleeves are finished with open kissing buttons – should alterations be needed, they will therefore be made at the shoulder.
Functionality has not been overlooked, with two flap pockets on each side. Note that the flaps can be tucked inside the pockets for a more minimalist style.
The images speak for themselves. Our wool coat is a piece beyond words, where reason gives way to emotion and passion, and where craftsmanship can be touched, observed and felt. We make quality accessible and within reach. The price? We are willing to bet it will be less expensive than you imagine.
