In the same way as for our shirts, we are committed to developing simple, functional and high-quality clothing for the rest of the wardrobe. In 2018, we tackled one of the most sought-after pieces in winter: the straight coat. Today we present our version of this essential, from the choice of material - natural - to the well-thought-out finishes.
A word before we start: the idea behind our development is to offer an alternative to fast-fashion with essential, sustainable clothing and an economically realistic proposition. Making the choice to buy less and better must also be made possible. We have been working on it since 2012.
The same observation was made about this piece: it's hard to find a coat in a very beautiful material, with a responsible dimension in both the weaving and the making, at a price that doesn't hold us back and that doesn't make us opt for mediocrity. So we decided to go for it!
We wanted an elegant coat, in a timeless classic spirit, that fulfills its main function: to dress elegantly and keep warm. For the material, we went to Italy, to Tuscany, where the Marini house was established almost 80 years ago. We chose a sublime wool cloth from this renowned Italian supplier.
This is a fairly thick wool, since it accumulates 700g/mL (equivalent to 470g/m²), with a dense weave that will protect you from wind and rain. Note that whatever its density, wool is a thermoregulating material, and therefore ensures good "breathability" and particular comfort.
We assume that elegant clothing should in no way hinder body movements.
While we appreciate the solidity of this piece (and therefore its durability), we cannot forget its style: the material is silky and its deep navy blue color catches the light particularly well.
Elegance comes through attitude. And we start from the principle that an elegant garment should in no way hinder the movements of the body. As you will have understood, elegance is freedom. With this idea in mind, we have revisited the classic cut and certain details such as the collar, sleeves, pockets and finishes.
The cut is straight with a covering length to the knees, made comfortable thanks to a slit at the back. We often notice that coats are getting shorter and shorter and if the argument of the style of the time is valid, it is important to be aware of what is at stake behind it: less length, less fabric, less cost, less expensive. We wanted a coat that keeps us warm, that protects us even if it means adapting our margins.
We did some work on the sleeves, which follow the natural curve of the arm to facilitate movement. But where we made the biggest change compared to what we usually see is on the collar. Often, the latter is quite thin and deep, and reaches more or less at the level of the plexus. We preferred it wider and especially higher. This brings a real modernity while remaining very classic. And keeps your scarf tidy.
Our wool coat is a piece that speaks for itself, where reason gives way to emotion and passion and where know-how can be touched, observed and felt.
In the continuity of our collar, a hidden button throat for a refined ensemble. Another small innovation: rather than the 3 traditional buttons, we have chosen to add one more so that in case of bad weather, you can button your coat lower. The buttons are made of dark natural horn, and are reinforced by small buttons on the inside for greater resistance.
As with our mid-season jackets , the sleeves are decorated with open kissing buttons – in case of alterations, it will therefore be at shoulder level that everything will happen.
The functional side has not been left aside, with two flap pockets on each side. Note that the flaps can be tucked inside the pocket for a more minimalist style.
The pictures speak for themselves. Our wool coat is a piece that speaks for itself, where reason gives way to emotion and passion and where know-how can be touched, observed, felt. We make quality accessible and it is within reach. The price? We are willing to bet that it will be cheaper than you imagine.
