In the same way as for our shirts, we strive to develop simple, functional and high-quality clothing for the rest of the wardrobe. In 2018, we tackled one of the most sought-after pieces in winter: the straight coat. Today we present to you our version of this essential, from the choice of material – natural – to the well-thought-out finishes.
A word before we begin: the idea behind our development is to offer an alternative to fast fashion with essential, durable clothing and an economically realistic proposition. Making the choice to buy less and better must also be made possible. We have been working on it since 2012.
The same observation was made on this piece: difficult to find a coat in a very beautiful material, with a responsible dimension both in the weaving and in the making, at a price which does not hold us back and which does not make us opt for mediocrity. So we decided to give it a go!
We wanted an elegant coat, in a timeless classic spirit, which fulfills its main function: to dress elegantly and keep warm. For the material, we went to Italy, to Tuscany, where the Marini house was established almost 80 years ago. We chose a sublime woolen cloth from this renowned Italian supplier.
It is a fairly thick wool, since it weighs 700g/ml (equivalent to 470g/m²), with a dense weave which will protect you from wind and rain. Note that whatever its density, wool is a thermoregulatory material, and therefore ensures good "breathability" and particular comfort.
We assume that elegant clothing should in no way hinder body movements.
If we appreciate the solidity of this piece (and therefore its durability), we don't forget the style: the material is silky and its deep navy blue color takes the light particularly well.
Elegance comes from attitude. And we assume that elegant clothing should in no way hinder body movements. You will have understood, elegance is freedom. With this idea in mind, we revisited the classic cut and certain details such as the collar, sleeves, pockets and finishes.
The cut is straight with a length that covers the knees, made comfortable thanks to a slit at the back. We often notice that coats are becoming shorter and shorter and if the argument of the style of the time is valid, it is important to be aware of what is happening behind: less length, less fabric, less cost, cheaper. We wanted a coat that would keep us warm, that would protect us, even if it meant adjusting our margins.
We've done some work on the sleeves, which follow the natural curve of the arm to facilitate movement. But where we made the biggest change from what we usually see is on the pass. Often, the latter is quite thin and deep, and arrives more or less at the level of the plexus. We preferred it wider and above all higher. This brings true modernity while remaining very classic. And keep your scarf tidy.
Our wool coat is a piece that speaks for itself, where reason gives way to emotion and passion and where know-how can be touched, observed, felt.
Continuing our collar, a throat with hidden buttons for a refined ensemble. Another small innovation: rather than the traditional 3 buttons, we chose to add one more so that in the event of bad weather, you can button your coat lower. The buttons are made of dark-colored natural horn, and are reinforced with small buttons inside for greater resistance.
As with our mid-season jackets , the sleeves are decorated with open kissing buttons – in case of alterations, it will therefore be at the shoulder level that everything will happen.
The functional side has not been put aside, with two flap pockets on each side. Note that the flaps can be tucked inside the pocket for a more minimalist style.
The images speak for themselves. Our wool coat is a piece that speaks for itself, where reason gives way to emotion and passion and where know-how can be touched, observed, felt. We make quality accessible and within reach. The price ? We're willing to bet it will be cheaper than you imagine.
