Here we are. If 2018 set things in motion at Hast, 2019 proved even more decisive, marked by deep reflection on how we want to evolve.
We asked ourselves many questions, but the most pressing was also the most evident: what is our responsibility as a brand in the face of today's environmental challenges? Our focus turned decisively towards responsible, lasting materials and packaging.
Beyond continuously improving our customer service and the quality of our garments, our other goals for the year were simple in concept yet demanding in practice: launching a new website, opening a second Parisian boutique, and broadening our collection. Quite a lot for a single year—let us share the journey with you.
Towards greater transparency in fashion
Sold out
Sales are not really our approach. We choose fair, year-round pricing with tight margins. As a result, our scope for discounts is exceptionally limited, if not almost non-existent.
9 January 2019: the sales begin. Paradoxically, despite our philosophy, this period remains essential for us. To kick things off, rather than discounting, we chose to reward your loyalty. We teamed up with Horace to slip a moisturiser into your parcel!
A tremendous success, reaffirming our commitment to lasting quality and fair, honest pricing over cheap, disposable excess. We renewed the initiative with organic deodorant brand Respire for the summer sales—another great success! A new surprise awaits you for the upcoming season…
Committed collaborations
Four partnerships this year: Horace, Respire, Panafrica and Opaark—brands that place transparency and integrity at the heart of what they do. In our view, going it alone with conventional approaches, indifferent to the planet, no longer makes sense. We believe in building a supportive community, combining expertise and rethinking how we consume together. Through our collaborations, our intent is clear: championing purposeful, human initiatives.
Compostable packaging for all our shirts
A project initiated in 2018 that came to fruition nearly a year later, following months of development and testing. Undoubtedly one of the most demanding and significant projects of the year, given our exacting standards.
2019 was a turning point in the history of Hast
Since last September, all newly produced shirts come in this new biodegradable and fully compostable packaging that respects the environment. A meaningful change, knowing that only 9% of plastic gets recycled, leaving 91% as untreated waste.
The launch of two eco-responsible shirts
Just two styles, crafted with uncompromising care: quality, ethics, sustainability, traceability... We developed our shirts alongside Albini, one of our oldest and most respected mills. Organic cotton or linen, chestnut dye, corozo or olive wood buttons, compostable packaging—all while keeping prices fair, to make thoughtful, sustainable menswear truly accessible. Our medium-term ambition? Sourcing pesticide-free fibres whenever possible and continuing to champion innovative, natural materials.
Growth across every dimension
A new online store!
The cornerstone project of the early year, continuously refined since its launch in July. Hast was born online, and most of our pieces still find their way to you through our website. Your feedback is invaluable, and we listen closely to every note you share. Refining our service naturally meant a complete redesign of our site—now more intuitive, featuring styled fit shots and richer product details as requested.
Opening of a new Parisian store
Welcome to Les Batignolles! Nearly three years after opening our Montorgueil boutique (chi va piano…), we fell for a former fur shop on Rue des Batignolles—bright, dual-aspect, with characterful period parquet and mouldings. A space steeped in Parisian charm, which we reimagined into a refined, welcoming and light-filled haven (fur-free, naturally). Our definition of luxury.
Expanding our wardrobe
Starting in March with our "Perspectives" collection, we decided to broaden our wardrobe, introducing new pieces such as work jackets, chinos and blazers. This autumn, we expanded the range further with tailored flannel trousers, a collection of Italian merino wool knitwear, refined new accessories and small leather goods. Having built relationships with renowned workshops over seven years, it felt natural to craft a more comprehensive wardrobe of well-structured essentials in carefully chosen fabrics. Once again, your ongoing feedback and ideas have been central to this journey.
2019 marked a turning point for Hast. We look forward to making 2020 even more inspiring and full of fine surprises!
