BLACK FRIDAY, literal translation: BLACK FRIDAY. But who came up with this idea?
In recent years, Black Friday has gained growing traction in France. A commercial event from the United States and Canada that typically marks the start of festive shopping. Yet behind this day of steep discounts lies a runaway system that seems hard to rein in. A system that puts profit above all else, driven by instant gratification, leaving behind human care, respect, and empathy.
Behind this flood of heavy discounts and high percentages lies a garment whose development and transport required human and energy resources. Behind the promotions and tempting price tags lies a level of quality not always built to last. We have come to accept that a €5 T-shirt wears out in just a few weeks. But accepting this mindset means refusing a change that we believe is necessary.
We want greater transparency in fashion. Both as a business and as consumers, we want to understand what we buy, and to trust the people we buy from.
In founding Hast, our aim was to challenge a system we reject by offering a different business model—one that removes middlemen and applies fair margins to our products.
Hast aims to offer its customers quality, long-lasting products, made and distributed with respect for people and the planet—timeless wardrobe essentials at fair and honest prices all year round. In contrast to Black Friday principles, we champion another vision: fashion that is less fleeting and superficial.
Our margins are calculated by factoring in manufacturing that respects people, services essential to a great shopping experience, and sustainable brand growth.
We are dedicated to keeping you informed about our world and how we make our clothes, because your feedback is what helps us improve every day.
