BLACK FRIDAY, literal translation: BLACK FRIDAY. But who had this idea?
For several years, Black Friday has been gaining more and more followers in France. A commercial operation from the United States and Canada that generally marks the beginning of the shopping period for the end-of-year holidays. But behind this day of big promotions, hides a system that is getting out of control and seems difficult to stop. A system that puts money at the center of everything, a system of "everything, right away" and which forgets the human, respect and empathy.
Under this rain of discounts and high percentages, there is a product, the development and transport of which required human and energy resources. Behind the promotions and very attractive prices, there is a quality, not always made to last. It must be said that we easily accept that a €5 T-shirt deteriorates after a few weeks. But accepting this logic means refusing a change that seems necessary to us.
We want more transparency in fashion. As a business and as consumers, we want to understand what we are buying, and be able to trust those we are buying it from.
In creating Hast, our aim was to fight against this system that we reject, by proposing a different economic model, which not only eliminates interries but also applies fair margins on our products.
Hast wants to offer its customers quality products that last, manufactured and distributed with respect for people and the environment, timeless and essential, at honest and fair prices all year round. In opposition to the principles of Black Friday, we favor another vision, that of a less ephemeral and superficial fashion.
Our margins are thus calculated by taking into account manufacturing with respect for people, services which seem essential to us for a good purchasing experience and the sustainable development of the brand.
We are here to inform you as best we can about our world and our way of producing, because it is through your feedback that we improve every day.