Behind his very relaxed manner, Aliou-Joseph is a resourceful young man. On the day of the shoot, he tells us he had slept very little after “a small evening with friends”. This 24-year-old from Bordeaux tells us he was imtely won over by our project, seeing it as an opportunity to enjoy a unique and intriguing experience.
Could you introduce yourself?
My name is Aliou-Joseph, though people generally call me Aliou as it is shorter. I’m 24 and I’m from Bordeaux.
What do you do?
I am finishing my studies at Sciences Po Bordeaux and preparing for civil service exams.
Do you often wear shirts?
As a student, I’m not obliged to wear shirts, so most of the time it is simply for pleasure, for the desire to look well dressed. I wear them at different times in everyday life: when I go out, when travelling, in class, or for more formal occasions. Different shirts for different occasions, in styles that are more or less sophisticated. That is also what is great about a shirt: it is quite a versatile piece.
How would you describe your style?
I would say my style is simple and fairly relaxed, built around good, well-chosen basics. I try as much as possible to select quality pieces; I like to be well dressed, but I do not want to overthink it. That is what I liked about Hast: once you have found your size, you no longer need to think about it; only the fabric changes, which I find a rather effective system!
How did you discover Hast?
I discovered the brand through social , Facebook more specifically. That is how I discover quite a few niche brands. I buy a lot online; I like going to shops like many people do, but online I have more choice and access to better-quality things. I live in Bordeaux, and here you do not necessarily find as much as you do in Paris. Fortunately, I do not have too much trouble with sizing; my build means I can order easily!
In your view, what makes the brand interesting?
Its philosophy and business model, without a doubt. The shirts have high-end finishes while remaining affordable, and that makes all the difference! As a student, I want to be able to dress well without spending too much, so I turn to brands like Hast. There is also a real closeness with customers and a sense of community, embodied by this project in which the brand is represented by its customers!
Why did you want to take part in the project?
First, because I had never had the opportunity to do a shoot, so it was an interesting opportunity and a new experience to have. Then I thought it was cool to put customers at the heart of the brand’s strategy. I really like Hast shirts; I feel pretty good-looking in them.
How did you find the day?
I had a really great day! The Hast team was incredibly welcoming and lovely. The setting was superb, as were the new shirts. A brilliant day!
Any final words?
I want to thank Hast for this day; doing a shoot in those conditions, and in such a beautiful place too, was really nice, and I think the five people present will represent the brand well in this new campaign!