Once the preserve of kings and hushed salons, velvet is back to haunt our contemporary wardrobes. But forget your grandmother's dusty armchair: here, the material is emancipated, modernized, and embraced by the light. At Hast, we wanted to restore this historic textile to its former glory by incorporating it into our grammar: simplicity, functionality, and quiet elegance.
Velvet takes on the light
A fabric steeped in history
Born in the Orient over 700 years ago and adopted by the Italian courts of the Renaissance, velvet has always been synonymous with richness and refinement. It has spanned the centuries, from ceremonial attire to workers' uniforms, before returning today in a more understated and versatile form. As a work jacket or trousers , it comes in deep shades, a dense texture, and a modern cut.
A demanding choice of material
At Hast, we've crafted a natural cotton woven in Europe, dense yet supple, designed to last. This robust fabric retains the generous texture that makes velvet so charming, while also serving a contemporary wardrobe.
A tactile and luminous look
What's so appealing about velvet is its texture. It captures the light, adds depth to an outfit, and dresses up even the simplest silhouettes. In a muted shade, it's the perfect mid-season ally.
Velvet pants, the key piece
A workwear-inspired cut
We designed it with a flowing, straight cut and stitched finishes. A nod to work pants, revisited to offer comfort and elegance for everyday wear.
In the continuity of the Hast locker room
After denim , velvet joins our exploration of authentic materials. Worn with a shirt , it creates a bold urban silhouette. Paired with a fine knit , it is soft and nonchalant. When paired with a structured jacket , it becomes an elegant piece, ideal for your evenings.
The final word
Velvet is ultimately a real paradox: robust and refined, modern and timeless. Long tucked away at the back of closets, it's now making a comeback. Wearing velvet means reconnecting with an elegance that doesn't take itself too seriously.