Once the preserve of royalty and intimate salons, velvet returns to grace our contemporary wardrobes. But forget grandmother’s dusty armchair: here, the fabric comes into its own, modernised and catching the light. At Hast, we wanted to restore this historic cloth to its former glory, weaving it into our design philosophy: simplicity, functionality, quiet elegance.
Velvet in a new light
A fabric steeped in history
Born in the East over 700 years ago and embraced by the Italian courts of the Renaissance, velvet has always been synonymous with richness and refinement. It has spanned the centuries, from ceremonial dress to workwear uniforms, before returning today in a more understated and versatile form. As a work jacket or trousers, it is offered in deep shades, with a dense texture and a contemporary cut.
An uncompromising choice of fabric
At Hast, we worked with natural cotton woven in Europe—dense yet supple, designed to last. This sturdy fabric retains the rich texture that gives velvet its charm, while serving the needs of a contemporary wardrobe.
A tactile and luminous aesthetic
What makes velvet so appealing is above all its texture. It catches the light, adds depth to an outfit, and elevates even the simplest looks. In an understated shade, it becomes an ideal mid-season essential.
Velvet trousers, the centrepiece
A workwear-inspired cut
We designed it with a fluid regular fit and tailored finishes. A nod to workwear trousers, reworked to offer everyday comfort and elegance.
Continuing the Hast wardrobe
Following denim, velvet is part of our exploration of authentic materials. Worn with a shirt, it creates a sharp urban silhouette. Paired with fine knitwear, it feels soft and relaxed. Alongside a structured jacket, it elevates into an elegant piece, ideal for evening wear.
A final word
Velvet is ultimately a true paradox: sturdy yet refined, modern yet timeless. Long kept at the back of wardrobes, it has returned today as a natural choice. Wearing velvet is about embracing an elegance that doesn’t take itself too seriously.