Creating from what already exists
The continuation of a virtuous dialogue
Following two initial acts dedicated to circularity and sustainable design, Hast and Nona Source continue their collaboration with a third act, still guided by the same ambition: creating without producing.
For over ten years, we have been shaping a wardrobe that combines timelessness, European craftsmanship, and sustainable standards. Partnering with Nona Source, an LVMH-backed platform dedicated to revaluing deadstock fabrics from leading luxury Maisons, together we reinvent our approach to creation through 8 exceptional pieces.
A dialogue between two houses driven by the same belief: beauty must also do good.
Between European rigour and Japanese poetry
An evocative campaign, captured in Japan
Under the keen eye of Nicolas Yuthanan Chalmeau, French photographer and art director based in Tokyo, the third-act campaign celebrates the meeting of European discipline and Japanese sensibility.
The memory of fabrics
Each fabric embodies a story: that of a workshop, a yarn, a hand, a craftsmanship. Once reserved for an elite, these materials find new freedom here, expressed in an accessible and desirable wardrobe.
A manifesto capsule
1,187 metres of revived nobility
This capsule revives 1,187 metres of fabrics from leading luxury Maisons such as Louis Vuitton, Céline, Dior, Givenchy, and Fendi. A tangible revaluation that saves 24,117 kg of CO₂ and 5.8 million litres of water.
The numbers speak for themselves: creating from existing materials reduces a collection's carbon footprint by more than 90%.
The art of durable clothing
This collection celebrates the nobility of materials while asserting a distinct view of clothing: sustainability is not declared, it is demonstrated. It is also a tribute to our European workshops, keepers of an inherited and preserved craftsmanship.
Act III: the wardrobe
Tops, effortless elegance
The collection opens with a double-breasted coat woven in an Italian workshop, expressing the Made in Italy tradition in its purest form. Next comes the casual jacket, in mottled reversible wool with contrast triple topstitching: a nod to traditional workwear.
Bottoms, the foundation of style
The pleated trousers in grey wool flannel or brown virgin wool complete the silhouette: tailored in renowned Italian workshops, they celebrate purity of style and precision tailoring.
Luxury with purpose
Behind this collaboration lies a shared philosophy: that of responsible luxury, mindful of its impact, drawing on what already exists to create the new. In a crucial environmental context, Hast x Nona Source Act III embodies the desire to create beauty while preserving our resources.