Creating from what already exists
The continuation of a virtuous dialogue
After two initial acts focused on circularity and sustainable creation, Hast and Nona Source continue their collaboration with a third act , still guided by the same ambition: to create without producing .
For over ten years, we have been crafting a wardrobe that combines timelessness , European craftsmanship , and sustainable standards . By partnering with Nona Source , an LVMH-backed platform dedicated to repurposing dormant stock from major luxury brands, we are reinventing the relationship with creation together through 8 exceptional pieces .
A dialogue between two houses animated by the same idea: beauty must also be good.
Between European rigor and Japanese poetry
A sensitive campaign, captured in Japan
Under the keen eye of Nicolas Yuthanan Chalmeau , a French photographer and art director based in Tokyo, the third act campaign celebrates the encounter between European discipline and sensitivity Japanese.
The memory of fabrics
Each material embodies a story : that of a workshop, a thread, a hand, a know-how. Once reserved for an elite, these materials find a new freedom here, translated into an accessible and desirable wardrobe .
A manifesto capsule
1,187 meters of restored nobility
This capsule collection revives 1,187 meters of fabric sourced from major luxury brands such as Louis Vuitton, Céline, Dior, Givenchy, and Fendi. This tangible upcycling saves 24,117 kg of CO₂ and 5.8 million liters of water .
The figures speak for themselves; creating from what already exists reduces the carbon footprint of a collection by more than 90% .
The art of sustainable clothing
This collection celebrates the quality of the materials while affirming a certain vision of clothing: sustainability is not declared, it is demonstrated. It is also a tribute to our European workshops, guardians of a know-how passed down and preserved.
Act III: The Locker Room
The tops, the right look
The collection opens with a double-breasted coat woven in an Italian workshop, expressing the Made in Italy tradition in its purest form. Next comes the casual jacket , in heathered double-faced wool with contrasting triple topstitching: a nod to workshop wear.
Stockings, the foundation of style
Pleated trousers in grey wool flannel or brown virgin wool complete the silhouette: made in renowned Italian workshops, they celebrate the purity of style and the precision of tailoring.
A luxury that makes sense
Behind this collaboration lies a shared philosophy: that of responsible luxury , aware of its impact, drawing on existing resources to create something new. In a crucial ecological context, Act III Hast x Nona Source embodies the desire to create beauty while preserving our resources .