Blog

La chemise rayée en première ligne

The striped shirt on the front line

Fault admitted half forgiven: we don't know if the zebra is white with black stripes or black with white stripes. On the other hand, We know the aesthetic potential of...

Le second souffle du costume

The second wind of the costume

No, the men's suit has not said its last word. Blogs, magazines and influencers have been announcing its disappearance for many years; but it seems that many sold the skin...

Sa Majesté la chemise bleue

Her Majesty the blue shirt

The other is her. Eternal competitor of its white sister, the blue shirt occupies a special place in these gentlemen's locker rooms. To contest the queen's monopoly on elegance, she puts forward...

la chemise à carreaux

The art of taming the checked shirt

If the archeology of fashion recognizes the tile's millennia-old existence, it is towards Scotland that we must turn to address its recent history. From the 19th century, the famous “tartan”...

No time to dye

No time to dye

For over 10 years, our collections and each of our pieces have alternately betrayed our love for beautiful materials. Elemental particles of elegance, noble fibers alone determine the aesthetic power...

De velours et d’eau fraîche

Of Velvet and Fresh Water

A true icon of the '70s, corduroy velvet has returned to the forefront in recent years. After half a century spent in the shadow of unsightly stereotypes, this unique and...

Pour Noël, mettez-vous sur votre 25

For Christmas, dress up to your 25th.

Ah, the holidays! Every year in December, they arrive in our lives with their sleigh full of gifts, illuminations, and bonbons. Each day, the atmosphere becomes more magical, the air...

Joyeux Noël Solidaire

Christmas in Solidarity

With New Year's Eve, Christmas, and New Year's Day, the upcoming weeks promise to be festive. Moments of sharing and conviviality, the year-end festivities roll out the red carpet for...

Une histoire d’accessoires et d’ateliers d’exception

A story of exceptional accessories and workshops

Etymologically, the accessory is added to the essential. Even in its name, it therefore evokes superfluity, revealing itself to be useless almost by nature. Fortunately for men's style, futility and...

Comment bien repasser une chemise ?

How to iron a shirt?

Impeccable ironing in less than 5 minutes? It may seem like a tedious task, but with the right steps and tips, you can quickly achieve flawless results. Here's our detailed...

La moleskine, fleuron du workwear français

The Moleskine, Flagship of French Workwear

A French counterpart to American denim, moleskin is a discreet material not widely known to the general public. Unlike its North American counterpart, it has never truly transcended the workwear...

Lexique de la chemise

The shirt glossary

Immerse yourself in our comprehensive lexicon dedicated to the world of men's shirts: from technical terms to refined finishes, discover everything you need to know about fabric, cuts, patterns, and...

Hoodie, le confort avec un grand H

the Hoodie with a capital H

Attention, small revolution. For those of us who have always sung the praises of formal style, working on a hooded sweatshirt may seem surprising. Nevertheless, it seemed important for us...

Le manteau pour homme selon Hast

The men's coat according to Hast

Is an autumn-winter collection just an autumn-winter collection without coats ? The answer is no, but there is no question of leaving our values ​​in the locker room to add...

Le guide des cravates et pochettes

Tie and Pocket Square: The Complete Guide

A curiosity of curiosities, the tie has accompanied men for centuries without any apparent use. It does not keep warm, is not particularly practical, does not protect from anything except...

Passion formel

Formal Passion

The Balance or Nothing Far from being insignificant, the pursuit of a style is an adventure. A quest. A journey. It is not frivolity that animates it, much less vanity,...

La flanelle, douceur et gloire

Flannel, softness and glory

Love at first sight Is it even possible not to love him? Soft and thick, warm and comforting, generous and consistent, flannel is one of those fabrics that offers a...