Le guide de nos matières premières

The guide to our raw materials

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Art and matter. At Hast, the whole team is obsessed with clothing. Gourmets? Let's rather say gourmets. Because in the dressing room as in the kitchen, the right recipe is nothing without the right ingredients. When discussing the raw materials that we use , the parallel with the culinary art seems relevant to us: just as there are no refined dishes that do not include good products, there are no precious pieces that do not contain good materials. Since 2012, we have made it a point of honor to select these carefully, convinced that an honest wardrobe must be honest to the end of its fibers.

Something promised, something due.

In addition to high-end, durable and timeless pieces, it is accuracy and responsibility that we wish to hang on the racks of our collections. For this reason, we have set ourselves a goal in the form of a promise: to only use natural or recycled materials to design our clothes. Considering that 64% of the fibers produced in the world in 2021 were synthetic, you can imagine that the challenge was not the easiest to take on. Have we achieved it? The answer is yes, and our spring-summer 2023 collection can boast of being entirely natural or recycled.

Hast, iconic, natural clothing.

More than a choice, favoring natural materials reflects our commitments to an industry that is more respectful of people and the planet . Unlike synthetic materials which are chemically manufactured, natural materials are naturally present in our environment and require less processing. Of animal or plant origin, they have diverse and varied properties and are, overall, more eco-responsible.

Because they are a guarantee of quality and performance, we pay particular attention to the selection of our fibers at Hast. We must not forget that a textile is made up of threads, and that these threads are themselves made from fibers. In fact, choosing these carefully is an absolute necessity to satisfy our level of demands on the finished product.

By (re)discovering our collections, you will notice this preponderant fraction of natural raw materials, guaranteeing comfortable, breathable, responsible and biodegradable pieces. Organic cotton , wool, linen but also ramie, hemp or silk: these are the protagonists that you will find in the five-star cast of our wardrobe.

The science of accommodating materials.

Depending on the animals or plants from which they come, natural fibers have particular properties. Thermo-regulating, anti-bacterial and wrinkle-resistant, merino wool appears very different from linen, significantly lighter, more resistant and absorbent. By mixing the fibers at the time of spinning or by mixing the yarns at the time of weaving/knitting, it is however possible to combine several raw materials to combine their potential . From then on, the possibilities are endless and allow us to imagine extraordinary natural alloys.

At Hast, we value this work of inventiveness and ingenuity. Eager to share with you the benefits of the materials we select, we have gotten into the habit of imagining daring blends where each fiber expresses itself in its own way.

In the spotlight in our Spring-Summer 2023 collection, the cotton/linen combination wonderfully illustrates this technical and creative ambition: by combining the elasticity and softness of the first with the robustness and rusticity of the second, we obtain a fabric with unique grain, soft, comfortable and durable. For the same combination, the proportions can vary to emphasize the characteristics of this or that fiber. Thus, our suit jacket in 51% linen and 49% cotton has a drier hand and more marked relief than our t-shirts made in 70% cotton and 30% linen.

Cotton/linen, cotton/linen/ramie, cotton/hemp, wool/silk: you will find these unique combinations by going green in the expanse of our wardrobe. Often original, sometimes confusing, always effective, they deliver unique textures and performances that we encourage you to experiment with in addition to your single-material pieces.

A word about recycled materials.

At Hast, our commitment is clear: to create exceptional clothing for your everyday life , made in Europe and only from natural or recycled materials . Alone or mixed, we have just mentioned the natural fibers used to make our pieces. It therefore remains for us to say a word about those that allow us to keep our promise of responsibility: recycled materials.

As you can imagine, certain clothing and accessories have conditions of use that make it difficult to use plant fibers. Swimwear, for example, cannot be made in cotton or linen for obvious reasons. To stick to 100% natural or recycled materials in our collections, we had to rack our brains to keep this piece in our summer wardrobe . Finally, we managed to source recycled polyester certified Seaqual, a label guaranteeing that its supply comes from ocean waste (fishing nets, plastic bottles and other waste collected in the oceans).

Like the recycled wool previously used on our round-neck winter sweater or our work jacket, this strong choice reflects a firm desire to limit our environmental impact - as it is true that the material that pollutes the least is the one that already exists. In an industry that recycles less than 20% of its materials, it seemed essential to us to move forward on this issue. The circular economy and the revaluation of materials being two major ecological issues, we intend to reserve a place for them in our wardrobe.

Some advantages of natural materials.

Behind the label of our clothes, there is an authentic quest that we have been leading for 10 years: the search for the best possible material. If we make a point of working with natural fibers, it is less for the pleasure of announcing it than for their innumerable virtues:

  • They are significantly softer than their synthetic counterparts . In direct contact with the epidermis, the hypoallergenic properties of cotton, wool, linen or hemp are preferred for sensitive skin.
  • They have proven themselves in terms of durability . Anyone who has ever opened their grandparents' cupboard knows: quality natural materials that are well maintained have an exceptional life expectancy.
  • They take the light admirably. Due to the structure of their fibers and their arrangement, natural materials offer sublime colors whose depth is incommensurate with the artificial shine of synthetic textiles.
  • The fall is much more natural . If you compare two identically cut jackets, you will notice after a few wears that the general look of the first (made from natural material) is much purer than that of the second (made from synthetic material). One being alive and the other inanimate, it is normal that their expressions differ on this point.
  • They result from reasoned production processes . We strive to select labeled fibers, guaranteeing growing, breeding and harvesting conditions that are respectful of humans and the environment. For example, 25% of our cotton shirts are GOTS certified, a label which guarantees cotton from organic farming and which ensures an ecological and socially responsible production method. The same goes for our “European Flax” labeled linen or our “GRS” certified wools. Add to this that 100% of our fabrics are made in Europe, you will understand how careful we are in sourcing the materials we offer you.
  • They are easier to recycle and revalue . Natural materials can be easily transformed into new fabrics when they are mono-material or mixed, as they are easier to “defiber”.
  • They do not pollute . Unlike synthetic clothing which releases micro-plastics with each wash, natural materials are biodegradable, ecological and do not contaminate wastewater.

A declaration of intent

As a brand, we have an essential role to play: that of informing you both about the composition and construction of your clothes and about the future of them and the elements that make them up. We are fully aware of this and are also convinced of the need to introduce a new way of producing. Healthier, more reasonable, more sustainable and ethical. At Hast, this conviction translates into raw materials through meticulous and attentive selection. Without losing sight of the objective of offering you a high-end wardrobe and without compromising the stylistic identity that characterizes us, we make 100% of our clothes from natural or recycled materials to meet our responsible ambitions.

In the inflationary context that you are experiencing, this commitment has a cost that would deter many; but at the same time it translates values ​​which, for us, are priceless. It is he, again, who gives Hast its special place in the ecosystem: that of an honest and committed brand, consciously and responsibly producing valuable clothing to dress your lives. Clothes just to wear.

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