Le « garment dye » et le « no dye » chez Hast

Garment dye and no dye at Hast

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At Hast, we are working to reinvent the classic men's wardrobe by focusing on accuracy and honesty . Since 2012, our mission has been as simple as it is demanding: to offer a second wind to the formal style by updating its definition, its volumes, its materials and its manufacturing techniques. With this in mind, we develop our collections with the greatest care, from the pieces offered to their cut and their chromatic identity. In this last matter, the “ garment dye ” and “ no dye ” processes obviously bring all their science, which is why it seemed legitimate to us to devote the following article to it. Be careful, fresh dyes.

The place of color in our philosophy

A tribute to the French science of clothing, an ode to simplicity, reverence to classicism and memory of know-how, the Hast wardrobe evokes timelessness and current events at the same time. Impervious to trends and aware of the challenges of an era, our collections tirelessly aim for the point of balance between tradition and modernity , even in their colors.

Consequently, the development of the chromatic palette of our clothes is a major axis of their development, it being understood that a large part of their visual identity is included there. Like the search for the right material or the quest for the perfect fabric, that of the ideal color is as laborious as it is important; and is most often played with one nuance. To reach the inaccessible star, we have recently added two strings to our bow: “ garment dye ” and “ no dye ”.

Garment dye, for love of colors

Before getting to the heart of the matter, it should be noted that “garment dye” (or “dye in piece” in French) is none other than a dyeing technique .

To offer this or that shade to a garment, several methods coexist, at each stage of its manufacturing. Unlike early finishing touches which are carried out on the fiber, thread or rolls of material, garment dye is only carried out at the end of the line, once the garment is assembled. In fact, the item is entirely made with a natural colored thread (generally ecru); and the dyeing operation is only carried out as a last resort.

The advantage of piece dyed is threefold:

  1. First, it offers a particular color to each room. Unlike garments woven or knitted from identical yarns, those that are dyed after assembly are all different, and therefore unique. From one piece to another, the distribution of pigments and the penetration of dyes will not be exactly the same, giving each individual shades. In the same way, the evolution of the colors over time will not be identical, which will give each of them truly original patinas.
  2. Then the product is completely stabilized. With the garment dyeing process, garments are passed through high temperature baths during which they shrink slightly. When they come out, the dimensions are thus fixed. Unlike pieces dyed using other processes, these will not move one iota when you wash them for the first time.
  3. Finally, garment dye allows better management of quantities produced, therefore safe control of production. When traditional dyeing methods involve making to give this or that shade quickly. From then on, it is much easier to adapt the offer to customer demand, while considerably limiting overproduction.

At Hast, the various advantages of this process won us over. The richness of the range of colors it allows, the depth of its shades , the deliciously vintage “faded” appearance of its shades, the flexibility and softness it offers to textiles: everything speaks in its favor . So you won't be surprised to find, on our racks, a growing number of garment-dyed clothes, including our chinos , shorts , t-shirts , work jackets and even linen shirts .

“No dye”, or natural beauty

As their name suggests, our “no dye” pieces are simply not dyed . In fact, they have exactly the original color of the fibers from which they are created . In addition to offering textiles a natural and authentic color , this technique helps avoid the pitfalls associated with dyeing (use of chemicals and consumption of water and energy).

Considering the eco-responsible approach that we have followed since day one, you can easily guess that these arguments appealed to us. They coincide perfectly with our primary ambition : to build an unalterable and conscious wardrobe by mobilizing noble materials and exceptional know-how locally.

In essence, the range of colors offered by this process is reduced to that of the raw materials used, but “no dye” clothing gains in singularity what it loses in variegation. And for good reason, the slightest roughness of the fibers is found on the surface of the fabric, which gives unparalleled achievements . By (re)discovering our linen and cotton t-shirt , our embroidered cap or our double-pleated pants , you will have plenty of time to witness it.

Two processes serving the same vision

Opposite in appearance, garment dye and no dye are two techniques that are in the same vein at Hast. Indeed, their implementation in our collections embodies this perpetual quest for innovation to offer you a unique wardrobe where style and simplicity, rigor and expertise, commitment and responsibility coexist.

Introduced in our spring-summer 2023 collection , you will certainly be delighted to learn that both will continue this winter, featuring a collection that we can't wait to reveal to you. Is the appointment made?

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