At Hast, we strive to reinvent the classic men's wardrobe by focusing on accuracy and honesty . Since 2012, our mission has been as simple as it is demanding: to breathe new life into formal style by updating its definition, volumes, materials and manufacturing techniques. With this in mind, we develop our collections with the greatest care, from the pieces offered to their cut and their chromatic identity. In this last matter, the " garment dye " and " no dye " processes obviously bring all their science, which is why it seemed legitimate to us to devote the following article to it. Attention, fresh dyes.
The place of color in our philosophy
A tribute to the French science of clothing, an ode to simplicity, a reverence for classicism and a memory of know-how, the Hast wardrobe evokes both timelessness and current events. Impervious to trends and aware of the challenges of an era, our collections tirelessly aim for the balance between tradition and modernity , right down to their colors.
Consequently, the development of the color palette of our clothes is a major axis of their development, it being understood that a large part of their visual identity is inscribed there. Like the search for the right material or the quest for the perfect fabric, that of the ideal color is as laborious as it is important; and is most often played out with a nuance near. To reach the inaccessible star, we have very recently added two strings to our bow: " garment dye " and " no dye ".
Garment dye, for the love of colors
Before getting into the heart of the matter, it should be clarified that “garment dye” is nothing other than a dyeing technique .
To give a garment a particular shade, several methods coexist, and this at each stage of its manufacture. Unlike early finishings which intervene on the fiber, the thread or the rolls of material, garment dye is only practiced at the end of the chain, once the garment is assembled. In fact, the article is entirely made with a thread of natural color (generally ecru); and the dyeing operation is only carried out at the last instance.
The advantage of piece dyeing is threefold:
- First, it gives each piece a particular color. Unlike clothes woven or knitted from identical threads, those that are dyed after assembly are all different, therefore unique. From one piece to another, the distribution of pigments and the penetration of dyes will not be exactly the same, giving each one unique nuances. In the same way, the evolution of colors over time will not be identical, which will give all of them their own unique patinas.
- Then the product is completely stabilized. With the garment dyeing process, the garments pass through high-temperature baths during which they shrink slightly. When they come out, the dimensions are thus fixed. Unlike pieces dyed using other processes, these will not move one iota when you wash them for the first time.
- Finally, garment dye allows for better management of the quantities produced, and therefore safe control of production. While traditional dyeing methods involve making X pieces in each colour before marketing (even if it means making too many), garment dye is more flexible since it is based on a quantity of so-called “ready to dye” clothing, which can be given a particular shade quickly. It is therefore much easier to adapt the supply to customer demand, while considerably limiting overproduction.
At Hast, the various advantages of this process have won us over. The richness of the range of colours it allows, the depth of its nuances , the deliciously vintage "faded" aspect of its shades, the flexibility and softness it offers to textiles: everything speaks in its favour . So you won't be surprised to find, on our racks, a growing number of garments dyed in the piece, among which our chinos , shorts , t-shirts , work jackets and linen shirts .
“No dye”, or natural beauty
As their name suggests, our “no dye” pieces are simply not dyed . In fact, they have exactly the original color of the fibers from which they are created . In addition to giving textiles a natural and authentic shade , this technique avoids the pitfalls associated with dyeing (use of chemicals and consumption of water and energy).
Considering the eco-responsible approach we have been following since day one, you can easily guess that these arguments have won us over. They perfectly match our primary ambition : to build an unalterable and conscious wardrobe by locally mobilizing noble materials and exceptional know-how .
In essence, the range of colors offered by this process is reduced to that of the raw materials used, but "no dye" clothing gains in singularity what it loses in variegation. And for good reason, the slightest roughness of the fibers is found on the surface of the fabric, which gives unparalleled creations . By (re)discovering our linen and cotton t-shirt , our embroidered cap or our double pleated pants , you will have plenty of time to testify to this.
Two processes serving the same vision
Apparently opposite, garment dye and no dye are two techniques that are in the same vein at Hast. Indeed, their implementation in our collections embodies this perpetual quest for innovation to offer you a unique wardrobe where style and simplicity, rigor and expertise, commitment and responsibility coexist.
Introduced in our Spring-Summer 2023 collection , you will certainly be delighted to learn that both will continue this winter, featured in a collection that we can't wait to reveal to you. Are you ready to meet us?
