Blog

Sa Majesté la chemise bleue

Her Majesty the blue shirt

The other one is her. Eternal competitor of its white sister, the blue shirt occupies a special place in the dressing room of these gentlemen. To challenge the Queen's monopoly...

No time to dye

No time to dye

For over 10 years, our collections and each of our pieces have alternately betrayed our love for beautiful materials. Elemental particles of elegance, noble fibers alone determine the aesthetic power...

De velours et d’eau fraîche

Of Velvet and Fresh Water

A true icon of the '70s, corduroy velvet has returned to the forefront in recent years. After half a century spent in the shadow of unsightly stereotypes, this unique and...

Pour Noël, mettez-vous sur votre 25

For Christmas, dress up to your 25th.

Ah, the holidays! Every year in December, they arrive in our lives with their sleigh full of gifts, illuminations, and bonbons. Each day, the atmosphere becomes more magical, the air...

Joyeux Noël Solidaire

Christmas in Solidarity

With New Year's Eve, Christmas, and New Year's Day, the upcoming weeks promise to be festive. Moments of sharing and conviviality, the year-end festivities roll out the red carpet for...

Une histoire d’accessoires et d’ateliers d’exception

A story of exceptional accessories and workshops

Etymologically, the accessory is added to the essential. Even in its name, it evokes superfluity, revealing itself to be useless almost by nature. Fortunately for masculine style, futility and inelegance...

Comment bien repasser une chemise ?

How to iron a shirt?

Impeccable ironing in less than 5 minutes? It may seem like a tedious task, but with the right steps and tips, you can quickly achieve flawless results. Here's our detailed...

Lexique de la chemise

The shirt glossary

Immerse yourself in our comprehensive lexicon dedicated to the world of men's shirts: from technical terms to refined finishes, discover everything you need to know about fabric, cuts, patterns, and...

Hoodie, le confort avec un grand H

the Hoodie with a capital H

Attention, small revolution. For those of us who have always sung the praises of formal style, working on a hooded sweatshirt may seem surprising. Nevertheless, it seemed important for us...

Le manteau pour homme selon Hast

The men's coat according to Hast

Is a fall-winter collection just a fall-winter collection without coats ? The answer is no, but there is no question of leaving our values ​​in the locker room to add...

Le guide des cravates et pochettes

Tie and Pocket Square: The Complete Guide

A curiosity of curiosities, the tie has accompanied men for centuries without any apparent use. It does not keep you warm, is not particularly practical, does not protect you from...

Passion formel

Formal Passion

The Balance or Nothing Far from being insignificant, the pursuit of a style is an adventure. A quest. A journey. It is not frivolity that animates it, much less vanity,...

La flanelle, douceur et gloire

Flannel, softness and glory

Love at first sight Is it even possible not to love it? Soft and thick, warm and comforting, generous and consistent, flannel is one of those fabrics that offer a...

L'élégance urbaine du pantalon cargo

Urban elegance of cargo pants

In the world of contemporary men's fashion, cargo pants have established themselves as a must-have, challenging the age-old reign of jeans. At Hast, we have embarked on an exploration of...

Le guide du Tee-shirt

The T-shirt guide

It was July 1919 when publisher Maxwell Perkins agreed to publish the first novel by a certain Francis Scott Fitzgerald. The Other Side of Paradise appeared a few months later...

Légion d’honneur pour le col officier

Legion of Honor for the officer collar

In praise of a pass that does nothing like the others Sometimes exotic, often intimidating and always remarkable, the officer collar is one of those oddities that only the male...

Nouvelle Collection Automne-Hiver 2023

New Fall-Winter 2023 Collection

Guided by a timeless aesthetic, this new collection invites you to explore two destinations steeped in a fascinating past. Here, the very essence of the places transcends; noble tones and...