Journal
The striped shirt on the front line
A confessed fault is half forgiven: we do not know whether the zebra is white with black stripes or black with white stripes. However, we know the aesthetic potential of...
The suit’s second wind
No, the men’s suit has not had its last word. Blogs, magazines and influencers have been announcing its disappearance for many years; but it seems many have counted the suit...
The art of mastering the checked shirt
While fashion archaeology traces checks back thousands of years, it is to Scotland that we must turn to explore their recent history. From the 19th century onwards, the famous “tartan”...
No time to dye
For more than 10 years, our collections and each of our pieces have, in turn, revealed our love of beautiful materials. The elemental particles of elegance, noble fibres alone determine...
Velvet and fresh water
A true icon of the 70s, corduroy has been returning to the forefront in recent years. After half a century spent in the shadow of unflattering clichés, this unique, warm...
Dress up for Christmas
Ah, the festive season! Every December, it arrives in our lives with a sleigh full of gifts, fairy lights, and sweet treats. Day by day, the atmosphere fills with magic,...
A Merry Caring Christmas
With Christmas Eve, Christmas Day and New Year’s Eve just around the corner, the coming weeks are set to be festive. A time for warmth and togetherness, the holiday season...
A story of accessories and exceptional workshops
Etymologically, an accessory is an addition to what is essential. By definition, it suggests something superfluous. Fortunately for men's style, subtlety and refinement are an entirely different story. At Hast,...
How to iron a shirt properly?
Impeccable ironing in under 5 minutes? It may seem like a tedious task, but with the right steps and advice, you can quickly achieve impeccable results. Here is our detailed...
Moleskin: the cornerstone of French workwear
The French counterpart to American denim, moleskin is a confidential fabric little known to the general public. Unlike its North American counterpart, it never fully broke away from the workwear...
Shirt glossary
Explore our comprehensive glossary dedicated to the world of the men's shirt: from technical terms to refined finishes, discover everything you need to know about fabrics, fits, patterns and much...
Hoodie, comfort with a capital H
A small revolution, then. For us, who have always sung the praises of formal style, working for 11 years to make it more modern and accessible, working on a hooded...
The men's coat by Hast
Is an autumn-winter collection truly an autumn-winter collection without coats? Of course not, but there was no question of compromising our values to add this essential piece to our wardrobe....
The guide to ties and pocket squares
A curiosity among curiosities, the tie has accompanied men for centuries without any apparent purpose. It does not keep one warm, is not particularly practical, and protects against nothing but...
A passion for formality
Balance above all Far from insignificant, the search for a style is an adventure. A quest. A journey. It is not frivolity that drives it, still less vanity, but rather...
Flannel, softness and elegance
Is it even possible not to love it? Soft and thick, warm and comforting, generous and substantial, flannel is one of those fabrics that bring a singular touch of soul...
The urban elegance of cargo trousers
In the world of contemporary menswear, cargo trousers have established themselves as a wardrobe essential, challenging the long-standing reign of jeans. At Hast, we have explored this versatile piece to...