Journal
6 essential tips to keep your work jacket in pe...
The work jacket is an essential item in the menswear wardrobe for those looking to combine comfort and style. Crafted in cotton, linen or wool, this jacket is often worn...
Manifesto
To celebrate its tenth anniversary, Hast is launching the collection of the decade. Hast is ten years old. Time flies when driven by passion. Where did yesterday go? What will...
The merino shirt, "the intelligent one" - 02
Between Hast and the shirt, the love story has been unfolding for ten years. A decade-long passion expressed month after month in every colour and every fabric, from our first...
The Giza cotton shirt, "l'élégante" - 05
Fittingly, the first garment sold at Hast (on 10 September 2012) was an elegant white poplin shirt. Back then, we were a single-product brand dedicated to this staple of menswear,...
The raw jersey t-shirt, "the honest one" - 04
From day one, we have sought to bring a genuinely eco-conscious dimension to the Hast wardrobe. By working with 100% natural or recycled materials and favouring Europe for the making...
The double pleat trousers, "the versatile" - 10
Originally focused on the shirt, Hast has gradually broadened its horizons by introducing a growing range of garments to its wardrobe. Year after year, overshirts, t-shirts, knitwear, suits, accessories, and...
The red selvedge jacket, "the upcycled one" - 06
While Hast’s story began with the shirt, it naturally continued with another renowned long-sleeved garment: the work jacket. A monument of the men’s wardrobe and a flagship item of French...
The double-breasted jacket, "La Princière" - 09
We should warn you: the piece we are about to look at has a presence that leaves an impression. Faint-hearted, beware: here is the double-breasted jacket as you have likely...
The green silk tie, "the artisanal" - 07
For years, a heated debate has regularly stirred public opinion, newspaper columns and social media: the state of health of the tie. Dead and buried for some, very much alive...
The club stripe shirt, "the white collar" - 08
Some might see a nod to Patrick Bateman or Gordon Gekko, others a reference to the style of the Shelby brothers; and all would be right. The influences are indeed...
The 1960 Oxford shirt, "the iconic Ivy" - 01
Popularised in the United States during the 1960s, the shirt behind the enigmatic moniker “OCBD” wasted no time in conquering the Old Continent. “OC” stands for Oxford Cloth, giving away...
The denim shirt, "the authentic one" - 03
Here is another living legend of the men's wardrobe, whose history has been forged over the decades. To trace the origins of the western shirt, we must probably go back...
The 10th-anniversary collection told by Sébasti...
Sébastien, what is the overall idea behind this capsule collection? “To sum up 10 years of Hast, the story had to begin with formal shirts, continue with casual shirts and...
2022 Year in Review
As 2022 draws to a close, it is time for us to look back on an eventful period, defined by a desire to assert our identity even more boldly. A...
Our charitable initiatives
Committed to responsible and ethical fashion since day one, Hast supports the charities AIDES and La Tie Solidaire. Because Christmas is a time for sharing and mutual support, we thought...
What Christmas gift ideas for men?
The festive season—and Christmas in particular—always arrives before we even realise December is here. Yet, with less than a month to go before the festivities, it is time to think...
The story of a material: merino wool
Merino: this simple word is enough to transport us to a world of softness. A natural material from mountain sheep farming, merino wool is known for being incredibly pleasant to...