As a symbol, the first item of clothing sold at Hast (on September 10, 2012) was an elegant white poplin shirt. At the time, we were a single-product brand focused on this essential piece of the male wardrobe, and our goal was to restore its nobility . Eager to introduce a well-made range that goes against the grain of fast fashion, between luxury and ready-to-wear, we have developed a selection of high-end shirts, at fair prices and without interries . A decade later, this ambition remains unchanged and invariably guides the creation of each of the pieces that we offer you to build a complete wardrobe.
As part of the capsule collection that we are launching on the sidelines of our tenth anniversary, a nod to these roots of formal elegance seemed fitting to us. For this reason, we thought it would be a good idea to develop an absolutely unique ultra-premium shirt. A marvel of refinement and delicacy. A jewel of rigor and finesse. A masterpiece worthy of Gatsby's wardrobe , if the shirt scene reminds you of anything in FS Fitzgerald's novel.
The Giza cotton shirt, in a limited edition of 100 copies , is all of that at once: a return to the roots , a tribute to exceptional craftsmanship and an ode to elegance . As its name suggests.
Want to know everything about its making?
There are things that words struggle to express, and the quality of the material selected here is one of them. Hardly perceptible to the eye, the richness of this canvas is fortunately palpable under the fingers. And for good reason, it is a double-thread poplin of Egyptian giza cotton , one of the most luxurious weaves there is. More precisely, it is a 120/2 fabric , the first number designating the thread count and the second the twist. In our opinion, this is the best fineness/durability ratio you can imagine.
Known and recognized in the world of prestigious shirts, Giza cotton poplin (known as "Gatsby") is often acclaimed by tailors for its exceptional quality , its supple and silky hand, its unrivaled softness and its great finesse. So many confidential properties that we were keen to make accessible to you.
With this remarkable material, we had to combine a cut and finishes that were just as distinguished. This is done with a natural line that exudes grace and harmony. Ingeniously stripped down, subtly adjusted along the sides, worked at the bottom of the piece to fit into the pants, elegantly designed at the shoulder, decorated with zampa di gallina sewn buttons and split by a French placket that is even more graceful than effective, the Giza cotton shirt is, in our eyes, the purest form of classic elegance.
Above all, the one -piece collar we have adorned it with literally borders on poetry. Assembled - as its name suggests - with a single piece of fabric, this collar is all the more demanding as it is difficult to make. Unlike its counterparts, traditionally perched on a collar stand, this one is devoid of one and is made up of a single block . In addition to the technical prowess, the one-piece collar is not without advantages: its line , its roll and its proportions have a melody that you will not find anywhere else. Was it possible to push elegance even further? Yes, by hiding the buttons at the points. We have done so to ensure an incomparable fall and to ensure you a capital outfit in all circumstances.
Formal elegance
Our cotton giza shirt is the ultimate in formal elegance , and in our eyes the eighth wonder of the world. There is no question of wearing this one with anything other than a suit or tuxedo, just as you would not think of wearing Opera Pumps with sweatpants. This piece is a work of art and deserves to be considered as such.
For special occasions , weddings, cocktails and other ceremonies, it will bring its science to add an extra soul to your outfit. Its immaculate white , pearly in the light by the richness of its fabric, will allow you to put it on with any suit, from the deepest blues to the lightest grays, including shades of beige and more original nuances. With or without a tie, its one-piece collar will take care of making the step separating prettiness from beauty.
How to maintain giza cotton shirt?
As beautiful as it may be, you will sometimes have to resolve to take it off to wash it. Rest assured, this step is as simple as it is quick: you just need to place it inside out in the drum of the washing machine (preferably in a protective net) and run a delicate program at 30°C and 600 rpm maximum . If you think about it, unbutton it completely to avoid tension at the seams. Regarding drying, you can hang it on a wooden hanger so that it starts to smooth out, but avoid the dryer at all costs. Once this is done, a quick iron (160 to 180°C maximum) will restore its shine and luster of the first moments. During this operation, try to put a piece of fabric between the soleplate and your shirt: with such a luxurious fabric, all precautions are welcome .