As 2022 draws to a close, it is time for us to look back on an eventful period, defined by a desire to assert our identity even more boldly. A look back at the key moments of the year, and onwards to 2023!
An ode to fine fabrics and craftsmanship
As we do each year, we introduced new collections in tune with our times. Impeccable tailoring, fine and sustainable materials, quality fabrics… always less, but better! We are proud to highlight the craftsmanship of our partner workshops and put the spotlight on what lies behind the label.
In summer, our ode to linen concluded with a visit to the north of France to show you how this eco-friendly material is made. Three pairs of 100% made in France glasses joined our collection; we also invite you to look behind the scenes of our production in Oyonnax.
In winter, two newcomers made their debut in the menswear wardrobe: recycled polyester and moleskin. Our check overshirt features the former, a great way to give new life to recyclable synthetics. A special mention also goes to our moleskin work jacket. A suede-like feel in 100% cotton. Discover everything you need to know about this fabric in our dedicated article.
A commitment to asserting our identity and values to our customers and far beyond.
To mark our brand's 10th anniversary, we developed a new version of our brand platform. It presents our identity, our direction, our values, and the world we wish to continue building with even greater precision. We subtly refreshed our logo, drafted a new manifesto, and defined a more distinctive artistic direction, showcased in our new autumn-winter collection. A subtle yet essential shift. To establish this new platform and positioning, we collaborated with several partners on an impactful digital presence.
Our thanks to our partners for helping raise the brand's profile in 2022 with the resources we had.
New inspiring content
This year once again, we created inspiring content in keeping with our values. We brought our very first podcast series to a close. HONEST, the podcast that inspires sincere action! In this series, we set out to meet changemakers—men and women who have chosen to launch inspiring projects with the sole aim of making tomorrow's world more united, responsible, and sustainable. Conversations with strong, captivating personalities leading unconventional projects.
We also brought you more lifestyle-focused content in collaboration with Crafted Paris to showcase our pieces. A new photo and video series entitled Carte White, designed to give you inspiring outfit ideas. A great success!
A growing team at head office and in our stores
Our ambition to raise the brand's profile has also been accompanied by new talent at head office and in-store. Indeed, in 2022 we opened two new locations! We continue our Parisian expansion with a boutique on Rue du Commerce in the heart of the 15th arrondissement. A presence that extends beyond Paris—to Lyon! After some refurbishment and a little patience, we unpacked our bags in February 2023 to meet our customers in the Rhône region.
Commitment at the core of our DNA
When it comes to commitment, we have not slowed down. Several projects continue, while new ones are coming to life. Our work with the CELC on linen traceability in France began in 2021 and continued throughout 2022. It is a long-term effort to enhance and understand the linen production chain in France. It was precisely through this traceability work that we connected with Armor-Lux. From this encounter came a collaboration launching in 2023. The essence of this partnership: two areas of expertise united around a responsible fabric. Linen!
We remain firmly committed to more sustainable fashion and regularly address the topic on our social channels, our website, and via outlets such as The Good Goods.
An environmental commitment, but not only. We renewed our partnerships with charitable organisations: for instance, we donated complete outfits to Tie Solidaire to support job seekers in their employment search. We spent a day alongside them to gain a full appreciation of the help provided by their volunteers. A rewarding experience that inspires us to engage even further with charities in 2023.
Price adjustments without margin increases
For 10 years, fair pricing has been a founding value of our company, yet we had to adjust our prices. It was not about increasing our margins, but about matching real cost increases driven notably by inflation. We transparently shared the reasons for this adjustment with our customers in a detailed article back in January 2022. While costs have risen, the value for money of our clothing remains unchanged, as does our drive to bring you new designs with meticulous finishes, crafted from noble materials that are always 100% natural or recycled.
OUR 10 YEARS
At the end of 2022, we celebrated our tenth anniversary. 10 years of shirts, fashion, encounters, commitments, authenticity, and style. For the occasion, the brand's three founders sat down for a Q&A to look back on the journey since 2012. A great read to discover or revisit!
Accordingly, celebrating our tenth anniversary by honouring what has brought us together from the start felt only natural: our garments. In a limited edition of 100 pieces each, we designed 10 reimagined icons specially for the occasion. 10 garments paying tribute to the history of Hast, its principles, and its ambitions. 10 exceptional pieces, meticulously crafted in truly sumptuous fabrics. 10 numbered, unique, and distinctive garments to mark this milestone anniversary.
See you on 10 March on our website to discover these exceptional pieces.
And in 2023?
- Join us on 4 February in Lyon at 10 Rue Jean de Tournes; we are setting up shop in the heart of the Presqu'île to connect with new menswear enthusiasts.
- In Paris, a new point of sale will open at the same time on Boulevard Haussmann. Join us on the second floor of Galeries Lafayette to discover a curated selection of our craftsmanship. 38 styles available.
- Coming up in March, as you already know, join us on 10 March 2023 to celebrate ten years of garments. We cannot wait to tell you the story behind this collection. Exceptional!
- A summer season full of new additions, with a collection planned for late March centred around joie de vivre.
- In May, do as you please? At Hast, we chose to focus on Linen. But not alone. A material we decided to celebrate alongside Armor-Lux. A capsule collection of four pieces combining our twin areas of expertise: the shirt and knitwear.
