Summer is here! At last. And it gives us just one desire: to talk to you about looks, appearance and style for your holidays. Holidays, remember? That time spent resting and doing nothing, sipping cocktails, visiting beautiful villages… we had almost forgotten what it felt like. But holidays don’t necessarily mean flip-flops and string vests. Because this year, many of us will almost certainly be staying in France, the most beautiful country in the world, but also... the most stylish! So we need to rise to the occasion.
With your… vaccination passport in hand, we invite you to explore a few holidaymakers’ favourite destinations, with several look ideas to ensure you never let yourself go. So, more Côte d’Azur or Basque Country?
Head for the mountains
First, let’s head for fresh air in the mountains! Jura, Vosges, Pyrenees or Savoie: you decide. Forests, lakes, hikes — during the day, you’ll almost certainly need technical clothing, but in the evening, soup and bed? No thank you! Dinners, aperitifs: you need looks that are fresh and ready to go. We suggest starting with a 100% cotton look, consisting of beige chinos (more summery) paired with a white t-shirt, simple yet effective. Over the top, and because evenings are often chilly at altitude, we add a work jacket in linen and cotton. What’s more, the colours blend beautifully into the landscape… Namaste.
The Côte d’Azur, a timeless classic!
For many French people, sunny days mean a trip to the Côte d’Azur. A fashionable destination, where you need to stand out. Open shirts and a gleaming gold chain? No. In the Hast spirit, it’s more about a linen shirt and seersucker for that restorative evening glass of rosé. Two fabrics that will make you king of bingo nights, or simply of a good restaurant with a table on the fine sand. Trousers or swimwear, you’ll always have what you need.
South-west, my love
Welcome to BAB, as the locals call it. Biarritz, Anglet, Bayonne: the golden triangle of the Basque coast, home to surf enthusiasts and bulls alike! Yes, because between a few tapas evenings on the beach, you’ll have the chance to visit some of the local ferias. And for the occasion, a red-and-white look seems essential. Beige pleated trousers to stand out nonetheless, and a relaxed shirt in cotton, linen and ramie with red-and-white stripes. And for surfers, we always recommend keeping a denim overshirt close at hand. You wouldn’t want to catch a chill after a long session
The Great Atlantic
Some of us enjoy swimming in cold water in summer. One of France’s most popular destinations is indeed Brittany. We’re joking — it’s one of our favourites too. Cancale oysters, kouign-amann, sausage galettes, salted butter caramel… there’s work to be done. Take a work jacket, easy to put on and take off while everyone else is in raincoats. Sheltered from the wind, but not the tides… On the bottom, shall I wear chinos or shorts? Take both, and check before heading out for a walk.
Normandy, you have us hooked
We continue next door, close by certainly, yet so different! Normandy, its fine sandy beaches, turquoise waters — ah, sorry, wrong line. More seriously, it’s THE destination of the moment. We photographed our next collection there, and the region is well worth the detour! Breathtaking landscapes, countryside and sea side by side, and from the cliffs of Yport to Deauville’s boardwalk, you’ll need to take care over your style.
So we opt for khaki green chinos, the blue-and-white striped shirt with a band collar, a tribute to the D-Day landings, and to top it all off, a work jacket in beige linen, made in Normandy!
We haven’t forgotten the Dordogne, Provence, the Opal Coast… and all the many riches of our country! So much more to see, and so many Hast looks to create... See you soon, and happy holidays!
