We are proud to have worked again with a French company for the development of our linen and cotton seersucker shirt. We had already trusted Velcorex for the velvet of our work jackets this winter, which was one of the most beautiful velvets we had been able to discover: a soft touch, a fluffy thickness, and a particularly pleasant flexibility on this type of piece.
For our summer collection, we found our first seersucker at the French company Emanuel Lang. Founded in 1856, it creates high-quality fabrics, and specializes in rare weaves and designs that are hard to find elsewhere.
For over 160 years, the company located in Hirsingue in Haut-Rhin has been passing on its know-how from generation to generation. From the design of the drawings to the final control of the fabrics, Emanuel Lang is recognized for his highly precise work, which supports French excellence in the textile industry.
By positioning itself at the forefront of French know-how, Emanuel Lang wishes to work in a short circuit, in order to ensure traceability on each of its products.
It is also one of the few French suppliers of shirt fabrics to ensure all the manufacturing stages that allow the transition from thread to fabric: winding, warping, sizing and weaving all take place in this Alsatian workshop made up of around twenty people. This mastery and know-how allow them to face competition from the Asian market in particular, which, in the 2000s, threatened the company with bankruptcy.
To stand out, the company decided to offer more sophisticated fabrics, with interesting textures such as seersucker , becoming the main European supplier to offer such complex and innovative fabrics.
By positioning itself at the forefront of French know-how, Emanuel Lang wishes to work in a short circuit, in order to ensure traceability on each of its products. The increasing use of materials such as linen , hemp and nettle grown in Europe demonstrates the company's interest in both the environmental and ethical cause. So much so that in 2019, with its expertise in weaving around natural materials, Emanuel Lang is the first to reinvest in a linen spinning mill since the 1990s. An activity that had completely disappeared due to outsourcing.
Emanuel Lang is a fine example of know-how, innovation and modernity, with whom we are happy to be able to work!
