In the world of menswear, there are pieces we wear out of habit and others that have the power to elevate us. At Hast, our mission has always been to offer the best value for money , but with this new collection of six exclusive pieces, we wanted to push the boundaries of technical excellence even further. By combining the historic expertise of Thomas Mason with cutting-edge textile innovations, we have designed shirts for the modern man, whose daily life demands no compromise between style and comfort.
The story of Thomas Mason
To understand the value of this collection, one must go back to the source of its raw material. The Thomas Mason company is not simply a fabric supplier; it is a true living legend of the textile industry .
A centuries-old British heritage
Founded in 1750 in Lancashire, Thomas Mason became the beating heart of British elegance during the Regency era. A true pillar of menswear, it earned its reputation as the indispensable supplier to Savile Row tailors . It dressed the greatest figures of dandyism, such as Beau Brummell, and even had the honor of supplying the British Crown .
The meeting of tradition and modernity
By joining the Italian Albini Group in 1992 , the brand achieved a perfect fusion of its two-century-old historical archives and Italian technological innovation. Today, Thomas Mason is favored by the most prestigious luxury houses because its fabrics are not merely aesthetically pleasing: they gain character and comfort over the years. It is this expertise in yarn , and particularly in double-twisted yarns, that allows us to offer you fabrics of unparalleled fineness and strength.
Anti-Crease Formula+ technology
Formal elegance often comes at the cost of stiffness and unsightly creases from the very first hour of wear. To address this issue, we have selected the innovative Journey technology , also known as Anti-Crease Formula+ .
An impeccable outfit from morning to night
Thanks to this cutting-edge process, our shirts defy the laws of time. They remain crisp and fresh all day long, offering you the luxury of looking impeccable without ever worrying about a crease appearing.
It's important to note that we prioritize a wrinkle-free approach rather than a no-iron one . A high-quality shirt always requires minimal care , but the goal here is to radically simplify your daily routine. After washing, the smooth fabric allows for hanging drying with very few creases , making ironing extremely quick and easy .
Exceptional materials
The secret to a premium shirt lies in the fineness and construction of its yarn . Here are the three types of fabrics we have selected for this range, ranked by level of luxury.
Twill 70/1: accessible sophistication
The 70/1 count designates a very fine yarn (70) used as a single yarn (1), meaning it is not twisted. This type of yarn offers a cleaner, smoother, and more refined surface , giving the fabric a particularly elegant appearance. 70/1 twill thus produces a fine, soft, and comfortable fabric with excellent breathability . The selected cotton fibers are "extra-long" (ELS), measuring at least 3.5 cm, which results in more regular, strong, and smooth yarns. Very comfortable to wear, this fabric is ideal for dress shirts that combine comfort and sophistication .
Thomas Mason premium shirt in blue striped twill
The Journey 80/2: the perfect balance
The 80/2 count indicates an extremely fine yarn (80), resulting in a lighter and smoother fabric . The number 2 signifies that it is a double-ply yarn : two single yarns are twisted together to create a stronger and more consistent thread . Journey Pinpoint fabric has a weave that falls between poplin and twill, offering a dense, elegant, and subtly textured feel . More robust than poplin and more formal than traditional Oxford, it maintains its shape beautifully while remaining supple .
Thomas Mason premium shirt in plain white pinpoint
Thomas Mason premium shirt in plain blue pinpoint
The 100/2 Twill: absolute excellence
This is the pinnacle of our range. The Journey Twill 100/2 fabric uses an exceptionally fine yarn , offering a silky-smooth and ultra-soft feel against the skin . While a 100/1 yarn would be too delicate, the double-twisted format (100/2) provides the everyday wearable version of luxury , combining extreme fineness with durability. The twill here lends structure and shape , with an elegant diagonal texture and a crisp drape , ideal for prestigious dress shirts.
Thomas Mason premium shirt in light blue striped twill
The Easy Iron treatment
Beyond aesthetics, the quality of a premium Hast shirt lies in its environmentally friendly manufacturing process. The "Easy Iron" treatment we use is innovative and natural, developed without formaldehyde-based solutions.
The journey of our fabrics reflects a strict geographical requirement: the fiber is first spun and woven in Italy to guarantee maximum precision . The rolls are then sent to Belgium to a partner with a unique facility in Europe, Oeko-Tex certified and guaranteeing the absence of toxic substances . This partner applies an anti-crease treatment by immersion at very low temperature for controlled fiber shrinkage , a clean process in which the elements used are purified and recycled. Finally, a specific finishing process is carried out in Switzerland to keep the fibers tight and parallel , improving the stability and appearance of the fabric .
Finishes worthy of the finest shirtmaking
The creation of this collection, meticulously crafted in Lithuania , adheres to the strictest codes of fine shirtmaking . Every detail has been carefully considered to emphasize the formal and high-end nature of the garment, such as the use of genuine mother-of-pearl for the buttons and the delicate Zampa di Gallina stitching .
Whether you opt for the assertive character of the large Italian collar or the balanced modernity of the semi-cutaway , you are wearing much more than a shirt, you are wearing two centuries of know-how .
