When it's time to leave behind the routine of everyday life, when it's time to escape to breathe, far from the worries of reality, it's never a bad idea to head south. A story of warmth, that of the sky of course, but also that of hearts and shapes. The man wearing the new Hast spring-summer collection is thus going to discover Marseille. It's a dive, and even an exploration, fleeting, like a dream over which time has not quite taken hold.
Driven by the enthusiasm of the mistral, he sails in the happy abundance of the Phocaean city. He discovers its inhabitants who are as many characters from a novel and their bursts which always have something of a declaration of love. Along the port, in the middle of the alleys, at the edge of the Corniche and all over there towards the coves, he is flooded with colors and flavors. There are inevitably the proud blues of the sea and the basins of the famous Cercle des Nageurs, there is also the ochre of the rocks and the old houses, and the eternal white of Notre Dame de la Garde. There are the thousand spices of the market and the thousand fruits of the auction. He who sees Marseille becomes one with a world apart, invigorating, exhilarating.
These are pieces that stand the test of time, that are ready for the age to give them a patina. These are pieces that need to be given a history, in the South and everywhere else.
The collection presented on this occasion speaks in some way of the eclecticism and spontaneity of the city. Drawing on the rich know-how that has shaped our collections since our beginnings, we have imagined a series of pieces that have the spirit of today while paying tribute to our heritage. The result is unique pieces; there is solid Japanese chambray, good for striding along the avenues and facing the small world of suburban zinc bars. There is also the lightness of French seersucker, like that of hemp, Italian linen and washi, when you have to go see the sea and devour the horizon.
Like Marseille, these are pieces that stand the test of time, that are ready for the age to give them a patina. These are pieces that need to be given a history, in the south and everywhere else. It's up to all of us to escape, to all of us to be inspired.
