When it's time to leave the daily routine behind, to escape and catch your breath far from everyday concerns, heading South is always a good idea. It’s all about warmth—of the sky, of course, but also of heart and form. Wearing the new Hast Spring-Summer collection, our man sets off to explore Marseille. An immersive, fleeting journey, like a dream where time stands still.
Carried by the spirited mistral, he wanders through the joyful energy of the Phocaean city. He encounters locals who seem straight out of a novel, their lively voices echoing like declarations of love. Along the harbour, through narrow alleys, along the Corniche and down to the calanques, he immerses himself in vibrant colours and flavours. The proud blues of the sea and the swimming pools of the famed Cercle des Nageurs, the warm ochre of the cliffs and historic houses, and the timeless white of Notre-Dame de la Garde. The vibrant spices of the market and the fresh catch of the fish auction. To experience Marseille is to connect with a world apart—invigorating and inspiring.
These are pieces designed to stand the test of time, ready to take on the patina of life. Garments waiting for a story to be written, in the South and everywhere else.
The collection presented on this occasion captures the city's eclectic and spontaneous spirit. Drawing on the rich craftsmanship that has shaped our collections from the very beginning, we have imagined a series of pieces with a contemporary feel that honour our heritage. The result is a selection of singular garments: sturdy Japanese chambray, perfect for strolling down wide avenues and joining the lively crowd in neighbourhood bistros; and the lightness of French seersucker, hemp, Italian linen and washi, ideal for heading down to the sea and taking in the horizon.
Like Marseille itself, these are pieces designed to stand the test of time, ready to take on the patina of life. Garments waiting for a story to be written, in the South and everywhere else. An invitation for us all to escape and find inspiration.
