Armor-lux X Hast


Read time 1

Hast, shirt expert, and Armor-lux, emblematic sailor brand and knitwear specialist, are bringing together their know-how and launching a capsule collection around a natural material: linen.

Ode to beautiful materials and know-how

The two brands are meeting at the beginning of 2022, around a project with the CELC (European Linen and Hemp Confederation) on the subject of linen traceability in Europe, making it possible to revalorize, revitalize and understand the linen production chain in Europe. The idea of ​​a collaboration then seems obvious.

Driven by common values ​​and lovers of beautiful materials, the two brands decided to combine their expertise in order to produce together emblematic pieces based on one material: linen. A summer capsule collection designed and worked hand in hand, which offers a revisitation of its classics.

A responsible capsule focused on linen and know-how

A capsule that brings together the know-how of the two French brands, shirts and knitwear, giving birth to four emblematic products based around linen in shades of blue. The entire capsule is made from exceptional Italian linen from local, environmentally friendly agriculture.

Hast, exceptional clothing for everyday life

Created in 2012 by Thomas, Samy and Emmanuel, the Parisian brand Hast offers a demanding wardrobe of timeless shirts and clothing made from noble materials, 100% natural or recycled. Accurate cuts, careful finishes. Initially specializing in men's shirts, the brand quickly expanded its offering to the entire wardrobe to satisfy customers seduced by Hast's honesty and transparency.

Aspiring to produce as fairly as possible, the clothes are made from exclusively European fabrics, straight from renowned partners recognized for the excellence of their materials.

95% of the manufacturing is carried out by European workshops carefully selected for their know-how.

Armor Lux, a heritage brand

Created in 1938 in Quimper, Armor-Lux is today a brand which offers collections for men, women and children, and draws its inspiration from the colors of the sea and the values ​​of Brittany. Since its beginnings, the brand has specialized in the manufacture of knitted clothing, including its emblematic sailor top. It has 3 textile factories in France which allow it to control all the manufacturing stages: knitting, dyeing/finishing, cutting, making, embroidery, finishing and distribution. A brand recognized for its know-how which favors impeccable quality

Articles that might interest you