Hast, the shirt expert, and Armor-lux, the iconic sailor's shirt brand and knitwear specialist, are combining their expertise and launching a capsule collection based on a natural material: linen.
Ode to beautiful materials and know-how
The two brands met in early 2022, around a project with the CELC (European Confederation of Flax and Hemp) on the subject of the traceability of flax in Europe, allowing to revalue, energize and understand the production chain of Flax in Europe. The idea of a collaboration then sounds like an obvious one.
Driven by shared values and lovers of beautiful materials, the two brands decided to combine their expertise to produce together iconic pieces around one material: linen. A summer capsule collection designed and crafted hand in hand, which offers to revisit its classics.
A responsible capsule focused on linen and know-how
A capsule that brings together the expertise of the two French brands, the shirt and the knitwear, giving birth to four emblematic products based around linen in shades of blue. The entire capsule is made from exceptional Italian linen from local, environmentally friendly agriculture.
Hast, exceptional clothing for everyday life
Created in 2012 by Thomas, Samy and Emmanuel, the Parisian brand Hast offers a demanding wardrobe of timeless shirts and clothing made from noble materials, 100% natural or recycled. Fair cuts, neat finishes. Initially specializing in men's shirts, the brand very quickly expanded its offer to the complete wardrobe to satisfy customers seduced by the honesty and transparency of Hast.
Aiming to produce as fairly as possible, the clothes are made from exclusively European fabrics, straight from renowned partners recognized for the excellence of their materials.
95% of the production is carried out by European workshops carefully selected for their expertise.
Armor Lux, a heritage brand
Created in 1938 in Quimper, Armor-Lux is today a brand that offers collections for men, women and children, and draws its inspiration from the colors of the sea and the values of Brittany. Since its beginnings, the brand has specialized in the manufacture of knitted clothing, including its iconic sailor shirt. It has 3 textile factories in France that allow it to master all the stages of manufacturing: knitting, dyeing/finishing, cutting, making, embroidery, finishing and distribution. A brand recognized for its know-how that favors impeccable quality
