2021 has barely ended and it is already time to take stock. A year marked, of course, by the procrastination of covid-19, but above all, by many accomplishments. A look back at a year full of progress, projects and commitments.
Strengthening our commitments
The biggest project we have worked on this year is the calculation of our carbon footprint . In partnership with the Utopies agency, we have decided to embark on a detailed estimation of greenhouse gas emissions linked to our activities. A complex task, the aim of which is to gather as much information as possible on the different areas of Hast activity. From sheep farming to the travel of team members, a significant amount of data is taken into account, and thus allows us to estimate our emissions as best as possible.
By 2030, we will therefore take concrete measures to limit the impact of our production, for example by increasing the share of organic materials in our collections or by limiting the use of wool. And we have already set up recycling terminals available in stores. Everyone can bring back pieces that they no longer need and we want, in the long term, to transform them into recycled fabric, thus promoting the principle of the circular economy.
Diversify our content
This year again, we had the pleasure of sharing some great encounters with you in our newspaper . Food, sport, architecture, we wanted to vary the pleasures. Chefs Juan Arbelaez and Grégory Marchand , sports journalist Daniel Riolo , young writer Pierre Adrian , or the founders of Tiptoe and Artsper , we wanted to offer you profiles that speak to everyone.
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In addition to this interview format on the newspaper, we wanted to go further and launch our own podcast. As you know, we are committed to offering you diverse and original content, highlighting know-how and inspiring personalities. Through the podcast HONEST , by Hast, we have therefore chosen to talk about men and women whose journey and quest for meaning speak to us. For the first four episodes, online on all platforms, you will be able to discover the journeys of Vendée Globe sailor Eric Bellion, the founder of the TheGoodGoods, Victoire Satto, the explorer Alban Michon and the founder of the association La Cravate Solidaire, Yann Lotodé. Four inspiring episodes, which will soon be completed by the testimonies of two other equally interesting guests.
In addition to these new formats, we have strengthened our video presence, by offering you two new formats, Hast Looks and Hast Focus, the aim of which is to give you style ideas and to inform you even more about the making of our pieces.
This desire for information and transparency inherent in our values has also pushed us to continue our “workshop” videos. Thus, for the release of our very first organic cotton selvedge jeans, you will be able to discover the behind the scenes of the Portuguese manufacturing workshop with which we have been working for several years now!
Development of the range and brand image
Because yes, this year we released our very first selvedge jeans , but not only that! As you know, we are gradually expanding our range with new products from the men's wardrobe. Always built with the same requirements, both in the excellence of the manufacturing and in the quality of the materials. This year we launched our very first short-sleeved shirt (a big step forward for the purists that we are!) but also the first swimsuits signed Hast. The extension of our range was accompanied by a desire to move towards a more advanced artistic direction during the shootings. Indeed, we wanted to highlight our pieces as best as possible, by offering an ever more polished and contemporary aesthetic. You may have noticed, we called on a film photographer for the campaign of our winter collection “Le Goût du Sel”. We hope to continue, always, to surprise you.
Towards even more transparency
As we mentioned earlier, this year has been an opportunity for us to relaunch many projects that were put on hold by the Covid crisis. In particular, we were able to pack our bags to visit our European suppliers. It was a joy to reconnect in person, and to be able to film and share the know-how that is so dear to us. In a desire for transparency regarding our practices and the stages of our production, we have also started a redesign of our product pages. The aim is to give you as much information as possible on the design of our parts, the workshops in which we produce them, but also, thanks to the work carried out on the carbon footprint, on their detailed carbon footprint.
New collaborations
2021 was also a year of fruitful collaborations. At the beginning of the year, we launched a partnership with independent stylist Carbone 14. She gives us advice on how to best care for our clothes and make them last longer. We also launched a capsule collection with shoe brand M. Moustache (a work jacket designed by us and a pair of shoes designed by them). A great success that allowed us to combine our different skills. Finally, we offered carte blanche to Clément Breton, founder of Crafted Paris and Brut Archives. The goal was to offer you look ideas mixing Hast pieces with vintage pieces. We like the idea that everyone reinvents our pieces with those already available in their wardrobe. A Hast piece is a durable piece that will enhance a look. We also took advantage of this collaboration to focus on the history of certain pieces. This is the case, for example, of our ripstop overshirt (to be found in our journal).
A great exposure
All our efforts have been noticed. Hast had the honor of being voted the best men's fashion site by a study conducted by Capital magazine (out of more than 10,000 other merchant sites). This is a great recognition of the work done every day by our teams.
We are also pleased to have been included in the directory of brands recommended by the French specializing in eco-responsible fashion TheGoodGoods. This is a great step forward that allows us to integrate an ecosystem of brands that take into account the impact of our industry on the environment. In addition to these great successes, this year again we were lucky enough to be the subject of great coverage, with articles published in Very Good Lord and Forbes, among others.
2021 was therefore an enriching year full of great projects. 2022 opens with the prospect of going even further, with, in particular, the important event that is the brand's 10th anniversary. On the agenda in bulk, new blood in the team, new products (glasses?), new stores (!), and integration into a long-term project on the traceability of linen, in collaboration with the CELC. More to follow this year!
Best wishes to all,
The Hast team.