As the new season begins, it is an opportunity to take stock, but above all to look ahead to a future we envision with optimism and ambition. Among these goals, we wish first and foremost to stay true to the brand's founding values and continue designing premium, timeless and durable pieces.
To achieve this, we place primary importance on the choice of materials when designing our collections. You will certainly have noticed, but we only use 100% natural* or recycled materials, most of which are certified. This dedication to quality is further strengthened, with the aim of offering you premium everyday clothing.
As an introduction to the season, we present the key materials of the autumn-winter collection: natural, eco-responsible, and always in service of the signature Hast style.
Hast: 100% natural materials
Around 50% of clothing worldwide is made from polyester. Yet at Hast, ever since the brand was founded, we have only crafted garments from 100% natural* materials. Why this choice?
Natural material: definition
Let us start from the beginning. A natural material can be animal or plant-based, existing as fibres in nature. These materials require little to no chemical processing and are thus classified as “eco-responsible textiles” because they have a lower environmental impact. Some plant fibres even grow natively in Europe, such as linen. Among the most widely used natural materials in fashion, we find cotton (both conventional and organic), linen, and wool.
Conversely, synthetic materials are entirely manufactured chemically from coal or petroleum. Among these, we find nylon, polyester, acrylic, elastane (also known as lycra), or polypropylene. Less expensive, with versatile properties, these materials are nevertheless highly polluting and of lower quality.
Quality & Sustainability
Beyond their ecological virtues, natural materials also offer the benefit of enhancing the garment's durability, appearance, and style, particularly in terms of colour depth. Sébastien, designer at Hast, explains: “Summer and winter alike, colour is essential. Using only natural materials for our collections allows us to achieve a palette of exceptionally rich and varied colours.”
Furthermore, while natural materials had been neglected in the textile industry in recent years due to their cost, they are now returning to the forefront to replace synthetics. This is notably the case with merino wool, which we use this autumn-winter season for our shirts, jackets, trousers, and knitwear. We use it extensively for its breathable, thermoregulating qualities, while ensuring comfort and style.
More than a choice, prioritising natural materials reflects our commitments and our desire to consistently offer you premium pieces, designed with respect for people and the planet.
The lowest-impact material is the one that already exists
In the textile industry today, less than 20% of materials are recycled. Yet recycling is a fundamental principle of the circular economy and one of the most environmentally friendly upcycling techniques available.
As a fashion brand, we fully recognise our power to act, increasingly turning to recycling to limit our environmental footprint. Although the choice in recycled materials remains limited, this autumn the collection expands with pieces crafted from recycled fabrics — such as our essential winter crew-neck jumper in recycled wool.
Wool recycling comes from the mechanical recycling of existing woollen garments as well as production offcuts directly from spinning mills: the wool is first carefully sorted by composition and colour, then shredded; the fibres are then blended to create the desired shade rather than using dyes, before being spun and woven again. Finally, a small addition of so-called “virgin”, new fibre may be included to lengthen the fibres, provide strength, and ensure proper spinning and weaving during manufacturing.
Natural materials are the easiest to recycle and can be readily transformed into new fabrics when mono-material or blended (such as linen and cotton), as they are easier to “defibre”. Far from being a silver bullet, however, recycling 100% natural fibres can impact the durability of the garment. This is why, rather than using 100% recycled wool for our work jacket this season, we incorporated a proportion of recycled polyester, sourced from recycled plastic bottles and discarded fishing nets. The fabric is thus strengthened, ensuring you enjoy your jacket for longer!
Our environmental certifications
Hast's commitments in figures:
100% of our fabrics come from Europe
25% of our shirts are GOTS certified cotton, a label guaranteeing cotton from organic farming and ensuring an environmentally friendly and socially responsible production method.
100% of our recycled wool jumpers are knitted from GRS-certified wool.
We firmly believe that as a brand, we must champion a more sustainable way of producing. Sustainability achieved through meticulous material selection and thoughtful production processes. We regularly check the quality of our products and have built a relationship of genuine trust with our European suppliers.
Behind our clothing labels lie our reflections and our commitments towards responsible fashion. Our objective is to offer you a wardrobe of premium garments, made from high-quality natural or recycled materials — without ever compromising on style.
We invite you to discover the new collection!
*except for our swimwear, for which there is not yet a genuine alternative to nylon, but this is offset by a very long lifespan.
