No, this is not the next subject of the philosophy exam. And to avoid making the suspense last any longer… in our opinion, there is no doubt that it is not. There is no need to wait for a “big” occasion, like a wedding or an interview, to wear beautiful clothes. The ones that give style to everyday life. The ones we enjoy wearing in the morning without overdoing it. The ones with discreet elegance, but which get noticed.
Our new fall-winter collection is an ode to this desire to dress well, simply, by conviction. It chooses elegance in everyday life, without pretension, without special occasion, with humility and honesty. Like a manifesto, it sums up our values and our commitments.
What is dressing well?
"Being well dressed", "having style", so many expressions whose meaning and perception can vary completely from one person to another. Traditionally, elegance is associated with a classic or formal style that is a little strict and responds to certain codes, such as wearing a shirt, a tie or a suit in defined contexts.
Yet today, we wonder if these boundaries still make sense. For several years, we have noticed an increasingly important porosity between universes in the world of fashion. Sportswear meets luxury, casual mixes with formal to define a new look. More personal and contemporary.
At Hast, we believe in everyday elegance, that is, in the art of dressing well on a daily basis. We think that we can very well wear a blazer jacket with loafers, simply to go for a walk, because it is beautiful and these are clothes in which we feel good. Choose your clothes not to respect rules, but according to your desires.
Formal attire required
Lockdown has redefined the relationship with clothing, particularly in a professional context. After almost two years spent at home in outfits chosen for their comfort and practicality, it can be difficult to go back to old uniforms. Besides, is it really desirable?
We consider style in a more everyday and natural way. At the office, you can certainly abandon the navy blue suit in fine wool and choose pieces that are just as elegant, but in which you feel comfortable and cooler! Among our favorite pieces, we recommend for example the work jacket (this season in velvet) or a wool jacket with Neapolitan shoulder . It's about adopting an authentic, comfortable style and choosing dress codes that reflect you.
Instructions for use
To illustrate our vision of style, we particularly like this fall look, from our latest collection. Mix of an anise green work jacket in 100% wool, brown formal pants in wool flannel, a formal cut shirt with small checks and a merino wool sweater with a khaki polo collar (available soon!). This look illustrates a chic spirit that is both worked and simple. Elegance is expressed by the quality of the materials ( discover our article on this subject ), the depth of the colors or the precision of the finishes and no longer through a predefined style.
It is precisely this elegance, between comfort, refinement and style, that we want to bring you every day. To go to a job interview, to have a coffee on a terrace or simply for every day: we want to offer you pieces in which you feel yourself. All occasions are made to dress well, you just have to decide in the morning in front of your mirror!
