No, this is not the next philosophy exam question. And not to prolong the suspense any further… in our view, there is no doubt that the answer is no. There is no need to wait for a “big” occasion, such as a wedding or an interview, to wear beautiful clothes. The kind that lend presence to everyday life. The kind we enjoy putting on in the morning without overdoing it. Pieces with understated elegance that still get noticed.
Our new autumn-winter collection is an ode to this desire to dress well, simply, out of conviction. It chooses everyday elegance, without pretension or any particular occasion, with humility and honesty. Like a manifesto, it sums up our values and commitments.
What does it mean to dress well?
“Being well dressed”, “having style” — these are expressions whose meaning and perception can vary entirely from one person to another. Traditionally, elegance is associated with a somewhat strict classic or formal style and follows certain codes, such as wearing a shirt, a tie or a suit in specific settings.
Yet today, we wonder whether these boundaries still make sense. For several years now, we have observed an increasingly fluid exchange between different worlds in fashion. Sportswear meets luxury, casual blends with formal to define a new look. More personal and contemporary.
At Hast, we believe in everyday elegance: the art of dressing well every day. We believe you can perfectly well wear a blazer jacket with loafers, simply to go for a walk, because it looks good and because these are clothes in which we feel comfortable. Choose your clothes not to follow rules, but according to your own desires.
Appropriate attire required
Lockdown redefined our relationship with clothing, particularly in a professional context. After almost two years spent at home in outfits chosen for their comfort and practicality, it can be difficult to return to old uniforms. Besides, is that really desirable?
We see style in a more everyday, natural way. At the office, you can certainly leave the fine-wool navy suit behind and choose pieces that are just as elegant, but in which you feel comfortable and more relaxed. Among our favourite pieces, we recommend, for example, the work jacket (in corduroy this season) or a wool jacket with a Neapolitan shoulder. It is about embracing an authentic, comfortable style and choosing dress codes that reflect who you are.
How to dress well
To illustrate our vision of style, we are particularly fond of this autumn look from our latest collection. A combination of a 100% wool anise-green work jacket, brown formal trousers in wool flannel, a formal-fit shirt with small checks and a khaki merino wool polo shirt-collar jumper (coming soon!). This look embodies a chic spirit that is both considered and simple. Elegance is expressed through the quality of materials (discover our article on the subject), the depth of colours and the precision of finishes, rather than through a predefined style.
It is precisely this kind of elegance, between comfort, refinement and style, that we wish to bring you every day. Whether for a job interview, a coffee on a terrace or simply everyday life, we want to offer pieces in which you feel like yourself. Every occasion is an opportunity to dress well; all you need to do is decide in the morning in front of your mirror!
