Since 2012, Hast has been committed to developing exceptional clothing for everyday life. Season after season, we create discerning collections of quietly luxurious pieces. Free from frills and excess, our creations embody an unchanged ambition: to think about fashion differently, making clothing an art attuned to time.
Every day is a special occasion
A celebration of a certain idea of elegance, the Hast wardrobe rests on a foundation of values strengthened by a decade of experience. A concern for style, an awareness of the world, integrity of approach and honesty of expression together form the foundations of an ambitious and responsible wardrobe.
Unique in its kind, our craftsmanship is also a way of sharing what we do, a genuine plea for beauty and quality. By combining certified natural fibres, renowned European expertise and timeless cuts, we offer a subtly balanced wardrobe that transcends trends without dismissing change.
Ultimately, our collections are invitations to cultivate refinement and delicacy. Made up of essentials and more distinctive pieces, they are for those who want to wear their Sunday best 7 days a week, 52 weeks a year.
A manifesto for an everyday distinction, which we affirm through the introduction of new exceptional fabrics.
Our prestigious new fabrics
True to its mission, Hast tirelessly explores the intricacies of textiles to uncover the finest fibres and most beautiful materials. For the autumn-winter 2024 collection, several have joined our range, and we invite you to discover them now:
- The shaggy dog. More than a simple knit, the Shaggy Dog is a timeless icon popularised by American Ivy League students in the 1920s. Recognisable by its tousled appearance, reminiscent of a dog’s coat (hence its name), it is renowned for its unique texture and exceptional thermal performance. Originally knitted in Scotland, shaggy dog jumpers were brushed to enhance insulation and protect fishermen at sea. This year, you will find this distinctive knitwear in our crew-neck jumpers and certain work jackets; new creations combining softness, warmth and character.

- Upcycled sheepskin. A distinctive feature of the B3 jacket since 1934, the sheepskin collar kept American fighter pilots warm without burdening them with a scarf. As a nod to this historical detail, we have fitted our aviator jacket with a 100% sheepskin wool collar, sourced from deadstock.
- Two-ply twill. The name may sound technical, but the explanation is childishly simple: two-ply consists of twisting two threads together to form one. Mathematically, the resulting yarn is twice as strong, twice as dense and twice as heavy. For our double-pleated chinos, two cotton threads are thus twisted to create thick warps and wefts, then woven in Italy to form a twill with a dry hand and a rich texture.
- Corduroy from Kindermann. Even if corduroy holds no secrets for you, that of the German house Kindermann may still have a few surprises in store. This institution, specialising in workwear, draws on two centuries of craftsmanship to produce exceptional fabrics. To make our jackets, its artisans have woven 500 gr/m2 corduroy, a true armour you will find hard to leave this winter.
- Corduroy from Velcorex. Speaking of corduroy, let us return to France, and Alsace in particular, to discuss the fabric used for some of our trousers. Made from 100% cotton to achieve a density of 390 gr/m2, it promises comfort, warmth and durability. This French weaver has excelled in the field since 1828, which gives you some idea of its craftsmanship.
- Super Geelong merino wool. Obtained from the lamb’s first shearing, when the fibres are uniquely soft, this wool offers incomparable fineness and quality. We have used it for several crew-neck jumpers knitted in Italy, which we invite you to wrap yourself in without delay.

Excellence served up
In a world where half of all new clothes are made from polyester, offering a wardrobe composed entirely of natural or recycled fibres is a source of immense pride. Firmly convinced that an honest wardrobe must be so to its very fibres, we take great care in selecting quality raw materials. Combined with exceptional craftsmanship, most of it centuries old or older, these fibres form the basis of the most prestigious fabrics.
Jumpers, jackets, shirts, trousers and work jackets: all our garments now feature them, some even adorned with fabrics you have never seen from us before.
We hope you will enjoy (re)discovering and loving them, and now leave you in the company of these fabrics, as much a part of heritage as of clothing.










