The year 2024 draws to a close, marking a milestone rich in bold projects and memorable achievements. A look back at the highlights of a year that showcases our ambition to combine elegance, durability, and exceptional craftsmanship.
A NEW SHOWCASE FOR HAST: HASTPARIS.COM
In 2024, we unveiled a completely redesigned version of our website, reflecting our commitment to offering a premium customer experience. By transitioning from Prestashop to Shopify, we reached a new milestone in our quality of service.
Our new platform, hastparis.com, is designed to be immersive and intuitive: high-definition videos and imagery highlight our creations, while the user journey has been streamlined for seamless continuity between our physical and digital boutiques. A transformation that elevates the visual identity of Hast and supports our vision to expand our horizons.
SPRING-SUMMER 2024 COLLECTION: AN INVITATION TO TRAVEL
This year, our spring-summer collection celebrated a bohemian and romantic art of living, with luminous, mindful pieces. Inspired by relaxed elegance, it embodied an ode to leisure and summer creativity. Our designs continued to combine durability and aesthetics for a timeless, responsible menswear wardrobe.
FABRIC INNOVATION: THE REVERSIBLE MAC
One of the technical achievements of the year was our reversible Mac, an ingenious and versatile piece designed to suit every style. Both elegant and functional, this coat won over our customers with its clever design and impeccable finishes. A true demonstration of our quest for innovation and quality.
Find out more about the reversible Mac
EXCEPTIONAL COLLABORATIONS: MANUFACTURE MÉTIS & SEPTIÈME LARGEUR
This year, we pursued a growing number of enriching collaborations. Among them, our capsule with Manufacture Métis showcased French artisanal craftsmanship, with pieces crafted in a unique métis twill combining undyed cotton and linen.
With Septième Largeur, we explored the world of footwear to complement our timeless looks. A natural partnership between our two worlds to offer a complete wardrobe combining elegance and artisanal craft.
OUR ESSENTIALS GET A FRESH LOOK
In 2024, our essentials—the pillars of our timeless wardrobe—received a complete update. True to our commitment to exceptional garments, we reworked cuts, fabrics, and finishes to offer even greater comfort, durability, and elegance. Designed to last, these wardrobe staples perfectly embody our vision: simple yet impeccable pieces, crafted for everyday life and every occasion.
Find out more about the new essentials collection
NEW STORES: EXPANDING OUR REACH
In 2024, Hast continued its retail expansion with the opening of new locations:
- Rue de Charonne in Paris, a space designed to reflect the elegance and contemporary spirit of our brand.
- Lille, where we opened our pop-up store in the heart of Old Lille, offering an immersive shopping experience for the festive season.
These new locations strengthen our presence and bring us closer to our growing, loyal community.
AUTUMN-WINTER 2024 COLLECTION: TRADITION AND MODERNITY
Our Autumn-Winter 2024 collection unfolded in two chapters, « Reflets d'Automne » and « De Marbre », each celebrating the dialogue between ancestral craftsmanship and contemporary aesthetics. Natural materials, local tailoring, and mindful production lie at the heart of this line designed to stand the test of time.
AN EVER-STRONGER COMMITMENT: THE NONA SOURCE CAPSULE
Our eco-responsible approach was further enriched through our collaboration with Nona Source, which upcycles deadstock fabrics from luxury fashion houses. With this seven-piece capsule, we give a second life to exceptional materials, embodying the belief that luxury and responsibility can harmoniously coexist.
Discover this exclusive capsule
TOWARDS 2025: A NEW CHAPTER TO WRITE TOGETHER
As 2024 draws to a close, we are already looking ahead with numerous projects underway: new collaborations, additional stores, and ever more ambitious collections. Thank you to our community for your loyalty and trust. Together, we are building a future where fashion combines ethics, quality, and durability.
See you in 2025 to continue this wonderful adventure!