A love of clothes, and much more besides.
From the very beginning, we have cultivated in equal measure a taste for elegance and a certain idea of Beauty. Incorporated into every piece, this dual ambition reflects a desire intrinsic to the Hast man: to wear values in order to embody them more fully. And vice versa.
With the Spring-Summer 2023 collection, we invite you to join us on a journey to the heart of this aspiration. An aesthetic voyage between dream and reality, encountering our creations and the ideas they convey. A four-stage itinerary in which we will celebrate spring at the Book Bar of the Grand Amour hotel, pay tribute to the artists of Montmartre, see life in green with the Green Club and move on to Summer Time to enjoy its light, fragrance and charms. A cruise with honesty as guide, accuracy as compass and beauty on the horizon. Ready? Let’s go!
A sun-drenched collection and four summer stops
A concentration of craftsmanship and inspiration, we imagined our Spring-Summer collection as a quadriptych to transport you to the heart of a Riviera atmosphere, freely interpreted in our own way. With a first Parisian stop at the Book Bar of the Grand Amour hotel, the scene is set between elegance, romance and intimacy. The ideal setting to introduce pieces with relaxed chic, somewhere between ease and poise. Between these lines, you will read our idea of style: natural materials, soft colours and revisited cuts to support it.
As you explore the second chapter of our Spring-Summer collection, you will discover a vibrant tribute to the artists of Montmartre through a rich selection of jackets, trousers, shirts, t-shirts and ties. Virtuoso creations with airy cuts, subtly evoking the bohemian spirit of the Butte. It is here, at the heart of the capital of art, that we immortalised the second act of our piece. A carefree aesthetic that those under twenty cannot know, expressed through an uplifting palette, luminous materials and a distinctly spring-like softness.
All lights are green for the third stop on our odyssey, the Green Club. A colour, certainly, but above all a state of mind. Beyond extending its shades from olive to emerald, via ecru, sage and forest green, its members naturally express the importance given to ethics at Hast. A consciousness that can be felt and experienced on discovering a wardrobe where organic cotton, linen, hemp, Tencel and 100% recycled seaqual polyester vie in integrity.
Joining the Green Club means subscribing to these principles of responsibility (and showing it by wearing embroidered pieces bearing the seal of honesty).
Finally, we set our course for summer with the fourth and final chapter of our epic. July holidaymakers, August holidaymakers or lovers of Indian summer, we have brought together the ideal companions for all your summer journeys. Loose, airy cuts, natural, thermoregulating materials, intense colours inspired by Provence: we have thought of you to face the heat with poise and elegance. Pleated cotton-linen shorts, chambray popover, short-sleeved Cuban-collar shirt, Supima cotton polo shirt and other swimwear will all be there to make the fine season your favourite place to escape to.
Bold simplicity
Along this journey with the feel of a holiday motorway, you will find both familiar garments and surprising new pieces. If you know our taste for interpreting timeless classics, you will quickly see that the collection presented here is a vintage of the highest order. If you listen closely (and keep your eyes open), you will indeed detect a few notes of extravaganza amid the ode to simplicity we have been lovingly playing since 2012. True to our guiding principles, we are not offering you eccentricities, but rather a bold vision of the great spring and summer icons. Alongside the sacred monsters of the classic men’s wardrobe, you will therefore find twisted essentials designed to bring a touch of the unexpected to your outfits in the weeks ahead. A shirt? Yes, but cut a little straighter than usual to encourage ease and breathability. Trousers? Certainly, but with one or two pleats to combine refinement and lightness. A jacket? Of course, but unstructured to achieve Italian sprezzatura, another name for effortless nonchalance. A suit? Naturally, but in a linen version barely heavier than nothing at all. A t-shirt, a cap, a sweatshirt? Without fail, but marked with “Honest everyday” embroidery that sets the tone. Between classicism and singularity, that is more or less the fauna you will encounter as you dive into the heart of our Spring-Summer collection.
A love of colour palettes
Unfolding across four chapters, our seasonal adventure takes on maritime accents, evoking in turn the blues of the coast, the natural tones of the Mediterranean rim and the greens of the hinterland. As you immerse yourself in our collection, the dominant shades of each stop will appear as so many chromatic shores to discover:
- In the looks presented at the Book Bar, you will first see life in blue. From indigo to sky blue, via marl and other nautical stripes, your eyes will sail across a sea of shades (and an ocean of nautical inspirations will cross your style).
- For its part, the tribute to the artists of Montmartre gives pride of place to natural tones. With a muted, subdued palette, this chapter of colour and contrast was designed to bring light and cheer to your Spring-Summer outfits. Khaki, rust, sage, ochre, coral, beige, terracotta: a host of calm, original colours that will allow you to brighten any outfit with ease. Here, we have favoured a technique known as “Garment dye”, which consists of dyeing the garment once it has been made. This choice gives the garment a “delicately faded” look, both original and deep.
- The third chapter, our Green Club presents – as its name suggests – pieces that share the same love of green. With nature as their muse, they all embody our idea of responsibility at Hast, each expressing it in its own shade. Elegantly, needless to say.
- Finally, the move to summer time is adorned with warm colours and revisited classic patterns. Between navy, olive, yellow, ecru and stripes, you will find the radiance of a beautiful summer’s day: from pale dawn to golden dusk, via the searing whiteness of the zenith. It may be a paradox, but so it is: you may well cast a little shade over the sun.
Natural and responsible materials
You know the house: we offer you a 100% responsible collection. With the exception of swimwear made from SEAQUAL® (recycled polyester sourced from ocean waste), every piece you will find here is made entirely from natural materials. Alongside the organic cotton you are used to finding at Hast, you will discover a wide range of natural materials such as linen, Tencel, wool and pineapple fibre (yes, you read that correctly). Enhanced by the spinning, weaving and/or knitting carried out by our European partners, these natural materials take the form of beautifully textured fabrics, ideal across every register. From the most understated weaves to the most substantial fabrics, poplin, jersey, muslin, Oxford, Fresco, chambray, denim, herringbone and other seersuckers will gladly bring texture and an irresistible hand to all your outfits.
A sunlit and conscious collection
Since 2012, Hast has freely interpreted the classics of the men’s wardrobe, cultivating the art of combining craftsmanship, passion, commitment and accessibility. With this Spring-Summer 2023 collection, we reaffirm this ambition for excellence and invite you to make iconic pieces your own, designed, created and distributed with relaxed elegance as their common thread. Conscious, luminous, creative and timeless, together they pay tribute to the Romantic era, the bohemian spirit and the charms of a French summer.
With the introductions made, we will leave you to discover it for yourselves.
