Love of clothes, and so much more.
Since the very beginning, we have symmetrically cultivated a taste for elegance and a certain idea of Beauty. Incorporated into each piece, this dual ambition reflects a desire specific to the Hast man: that of carrying values in order to better embody them. And vice versa.
With the Spring-Summer 2023 collection , we invite you to embark with us on a journey to the center of this aspiration. An aesthetic journey between dream and reality, to meet our creations and the ideas they convey. A four-stage itinerary during which we will celebrate spring at the Book Bar of the Grand Amour hotel, pay tribute to the artists of Montmartre , see life in green at the Green Club and switch to Summer Time to enjoy its light, its scent and its attractions. A cruise with honesty as a guide, accuracy as a compass and beauty as a horizon. Ready? Let's go!
A collection full of sunshine and four summer stopovers
A concentrate of know-how and inspiration, we have imagined our spring-summer collection as a quadriptych to transport you to the heart of a Riviera atmosphere freely interpreted by us. With a first Parisian stopover at the Book Bar of the Grand Amour hotel , the scene is set between elegance , romanticism and confidentiality . The ideal place to introduce pieces with casual chic halfway between ease and presence. You will read between these lines the idea that we have of style; natural materials, soft colors and revisited cuts to support it.
As you explore the second chapter of our spring-summer collection, you will discover a vibrant homage to Montmartre artists through a rich panel of jackets, pants, shirts, t-shirts and ties. Virtuoso creations with airy cuts subtly evoking the bohemian spirit of the Butte . It is right here, in the heart of the capital of art, that we have immortalized the second act of our play. A carefree aesthetic that those under twenty cannot know, declined through a euphoric palette, luminous materials and a very spring-like softness .
All the lights are green for the third stop of our odyssey on the Green Club side. A color, certainly, but also and above all a state of mind. In addition to stretching their shades from olive to emerald via ecru, sage and forest, its members naturally express the importance given to ethics on the Hast side. A conscience that can be felt and felt when discovering a wardrobe where organic cotton, linen, hemp, tencel or even 100% recycled seaqual polyester compete in integrity.
Joining the Green Club means adhering to these principles of responsibility (and claiming it by adopting embroidered pieces bearing the seal of honesty).
Finally, we set sail for summer with the fourth and final sequence of our epic. July, August or Indian summer lovers, we have gathered the ideal partners for all your summer trips. Loose and airy cuts, natural and thermoregulating materials, intense colors modeled on Provence: we have thought of you to face the heat with mastery and elegance . Pleated cotton-linen shorts , chambray popovers , short-sleeved shirts with Cuban collars, Supima cotton polo shirts and other swimsuits will be there to make the summer season your favorite vacation spot.
A bold simplicity
Along this journey that looks like a holiday highway, you will find both familiar clothes and surprising new items. If you know our taste for interpreting timeless classics, you will quickly see that the collection presented is a grand cru classé. If you listen carefully (and open your eyes), you will indeed perceive a few notes of extravaganza in the middle of the ode to simplicity that we have been lovingly playing since 2012. True to our guiding principles, these are not eccentricities that we offer you, but rather a bold conception of the great spring and summer icons. In addition to the sacred monsters of the classic men's wardrobe, you will therefore find twisted basics intended to bring a hint of the unexpected to your outfits for the coming weeks. A shirt? Yes, but a little straighter than usual to promote ease and breathability. Pants ? Sure, but with one or two pleats to combine delicacy and lightness. A jacket? Of course, but deconstructed to achieve the Italian sprezzatura , another name for controlled nonchalance. A suit? Obviously, but in a linen version barely heavier than nothing. A T-shirt, a cap , a sweatshirt ? Faultless, but marked with an “Honest everyday” embroidery that sets the tone. Between classicism and singularity, this is more or less the fauna you will encounter during your dive into the heart of our spring-summer collection.
A love of color palette
Divided into four chapters , our seasonal adventure is adorned with maritime finery that evokes in turn the blues of the coast, the natural tones of the Mediterranean rim and the greens of the hinterland. By immersing yourself in our collection, the dominant colors of each stopover will appear to you as so many chromatic shores to discover:
- In the looks presented on the Book Bar side, you will first see life in blue. From indigo to sky, through heather and other marine stripes, it is on a sea of shades that your eyes will sail (and on an ocean of nautical inspirations that will cross your style).
- For its part, the tribute to Montmartre artists gives pride of place to natural tones. With a muted and muted palette, this chapter full of colors and contrasts was designed to bring light and cheerfulness to your spring-summer outfits. Khaki, rust, sage, ochre, coral, beige, terracotta: so many calm and original colors that will allow you to effortlessly brighten up any composition. Here, we have favored a technique called "Garment dye" which consists of dyeing the garment once made. This choice gives a "delicately faded" appearance to the garment, both original and deep.
- Third part, our Green Club presents - as its name suggests - pieces that share a love of green. With nature as a muse, all embody the idea that we have of responsibility at Hast, and each one goes with its shade to say it in its own way. Elegantly, it goes without saying.
- Finally, the transition to summer time is adorned with warm colors and revisited classic patterns. Between navy, olive, yellow, ecru and stripes, you will find the brilliance of a beautiful summer day; from pale dawn to golden dusk, passing through the burning whiteness of the zenith. It's a shame, but that's how it is: you may well cast a little shadow in the sun.
Natural and responsible materials
You know the house, it's a 100% responsible collection that we offer you. With the exception of the swimsuits made from Seaqual® (recycled polyester whose supply comes from ocean waste), all the pieces you will find there are entirely made from natural materials . Alongside the organic cotton you are used to at Hast, you will find a wide range of natural materials such as linen, tencel, wool or even pineapple fiber (yes, you read that right). Enhanced by the spinning, weaving and/or knitting work carried out by our European partners, these natural materials are available in beautifully textured fabrics, ideal for all styles. From the most sober weaves to the most substantial fabrics, poplin, jersey, muslin, oxford, fresco, chambray, denim, herringbone and other seersuckers will be happy to bring grain and an irresistible touch to all your compositions.
A solar and conscious collection
Since 2012 , Hast has freely interpreted the classics of the men's wardrobe by cultivating the art of accommodating know-how, passion, commitment and accessibility. With this spring-summer 2023 collection , we reaffirm this ambition of excellence and invite you to tame iconic pieces thought out, designed and distributed with casual elegance as a common thread. Conscious , luminous , creative and timeless , together they pay homage to the romantic era, the bohemian spirit and the charms of a French summer.
These introductions made, we let you discover it for yourselves.
