Some French destinations possess their own sartorial codes. No conspicuous dress code, but a distinct atmosphere that naturally calls for a certain way of dressing. Neither overdressed nor underdressed. Just enough to feel effortlessly in place, savour the moment and move through the landscape with understated elegance.
Three destinations. Distinct climates and atmospheres, united by the same approach: noble fabrics, impeccable tailoring and pieces crafted to suit the setting with effortless refinement.
The Basque Country: Atlantic elegance between ocean and heritage
Set between sea spray, vivid light and characterful streets, the Basque Country calls for an understated, relaxed yet impeccably refined look. The idea? Striking the perfect balance between the breathability required by the coast and natural chic for an evening drink on a terrace in Biarritz.
The top: textured freshness
To handle the heat while maintaining structure, choose a breathable piece. A white linen and cotton short-sleeved shirt provides subtle texture and an impeccable drape. The linen and cotton blend offers ideal lightness without creasing excessively.
The bottoms: relaxed structure
To counterbalance the soft drape of the top, nothing rivals a tailored piece reimagined for summer. Brown pleated drop loop trousers bring character and refined volume. Their earthy hue harmonises beautifully with the Basque landscape, creating a look that is both nonchalant and assured.
The Luberon: elegant Provence under the dry heat
In the south, the sun is bright and the heat dry. The Provençal art of living calls for lightweight garments. Here, style is built on natural palettes and breathable fabrics.
The top: refined utilitarian style
Opt for earthy, botanical tones that blend seamlessly into the scenery. A khaki cotton shirt offers exceptional versatility: wear it buttoned up classically or layered unbuttoned over a white T-shirt for a more relaxed look.
The bottoms: sophisticated military tailoring
When temperatures rise, shorts become essential, provided they are chosen with care. Navy cotton Gurkha Bermuda shorts stand out with their signature crossover waistband, structuring the silhouette without the need for additional accessories.
The defining detail
To complete this Provençal look with understated flair, add a subtle touch of elegance. A patterned navy silk scarf knotted around the neck or tucked into a pocket lends that quintessentially Mediterranean aesthetic.
Brittany: the North Atlantic and the art of layering
On the Breton coast, the weather shifts with the tides. The air is sea-salted, the wind at times biting, yet the light remains consistently magnificent. The North Atlantic calls for a few more layers, without conceding an ounce of style.
The top: summer knitwear
To face ocean breezes in style, trade the jumper for finer knitwear. A khaki cotton knitted polo shirt combines the comfort of knitwear with the refinement of a polo collar. Its thermoregulating fabric ensures day-long comfort from morning to evening.
The bottoms: crisp light tones
To catch the light against the vast ocean, light tones are a natural choice. Ecru cotton pleated Bermuda shorts bring lightness and a tailored touch thanks to their forward pleats. They offer the perfect alternative to conventional swim shorts for a stroll along the harbour.
The art of travel with our Spring-Summer collection
Wherever your travels take you this season, the foundation of a successful wardrobe lies in versatility and quality craftsmanship. By investing in pieces with refined cuts and responsibly sourced materials, you ensure impeccable elegance for any occasion.
